Let's do the wilty wilt:
[O]ne practical solution is to say that the words on a button must make sense after both the interrogative “Would you like to…?” (where the publisher speaks) as well as the conditional “I would like to…” (where the user speaks). I call this the “Would you like to? / I would like to” test, or WYLTIWLT (pronounced “wilty-wilt” – a bit like WYSIWYG) for short.
I'm better at my job for having read this article. If you're ever tasked with microcopy writing — buttons, labels, links, etc. — read this.