I often wonder if they’re fitting their goals into the format of a startup because it’s an approach that’s lauded, admired, and easily understood (if not easily accomplished).
Marco linked this recently and it's really, really good. I can only take the startup scene in small doses lest I be drawn into a pissing contest about how little I sleep and how hard I'm "crushing it".
What do you care about? Who do you want to help? Does a startup make meeting your goals easier or harder? Where will it leave you when your goal is met? Where will it leave you if it isn’t?
It's amazing how quickly people can convince themselves that whatever is working for them financially is the thing they've always been deeply passionate about (aka "the pivot").
When you find that you now report to a politicking middle manager and not the inspiring CEO who interviewed you, will you still want to be there?