My friend David Sturtz was kind enough recently to let me ramble at length about content strategy, user experience design, and more on the blog for Blaze Content, a web-based collaborative content inventory tool that I've had a chance to use in beta while at Wolfram.

Here's a sample:

The problems people are most aware of tend to be symptoms; bad content, old content, pages that never seem to get updated, “redesign” projects that stretch on for weeks, months, years.

A root cause I often find is lack of clarity around some fundamental consideration. This is the focus of my practice.

People are resourceful and can adapt to all kinds of situations, be it not enough money, people, time, or even skill. But there’s not any getting around clarity.

There's lots more where that came from!

Posted
AuthorScott Kubie