Content ecosystem maps for content strategy
Links, articles, and resources on the technique of content ecosystem mapping.
Overwhelmed by content chaos? A content ecosystem map might be just the thing. A content ecosystem map is a snapshot of what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.
Content ecosystem maps help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the map-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.
As delivered at Confab Higher Ed 2017 in Indianapolis.
I've also presented this as a half-day workshop and full-day workshop.
Articles and resources from around the web about content ecosystems, content ecosystem mapping, and the value of maps.
- Developing your content ecosystem - article by Hilary Marsh
- An article summarizing the 1959 American National Exhibition in Moscow
- America's Last Top Model episode of the podcast 99% Invisible about the Mississippi River Basin model
- The PJ Mode Collection of persuasive cartography
- Election 2016 County-Level results mapped in 3D
- Maps of the 2016 US presidential election results by Mark Newman, University of Michigan
- The Theory Underlying Concept Maps and How to Construct and Use Them by Novak and Cañas
- Communicating Design by Dan M. Brown on Amazon (Has a nice introduction to concept maps in design. Ecosystem maps are a type of concept map.)