Hello! I'm Scott Kubie, a designer specializing in content strategy and information architecture.
I'm currently a Senior Content Strategist at Brain Traffic, a content strategy consultancy.
People and companies turn to me when they need to make sense of complexity and decide what to do next. I use writing, modeling, and editorial instincts to design products, clarify strategies, and improve digital experiences.
As a regular speaker at web and UX conferences, I deliver engaging and practical sessions on clarity, creativity, collaboration, and content strategy. I've spoken and led workshops for many great clients and community events including the Information Architecture Summit, the Web Conference at Penn State, the Iowa Arts Council, the University of Illinois Web Conference, Confab, and MinneWebCon.
Some things I've written, made, or been featured in:
- 7x77 archive (ongoing weekly newsletter)
- Brain Traffic: Put the work before the words (article)
- Gather Content: Clarity through content strategy (article)
- Gather Content: How to make your team hate writing for you
- Blaze Content: Q&A: Scott Kubie on content strategy, UX, and design (interview)
- College Web Editor: Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites (interview)
- 10,000 Words: How to use Storify to make an interactive resume (interview)
- Insight on Business: It's something but not brainstorming (radio interview)
- Design like a content strategist (Slideshare presentation)
- Build your digital writing toolbox (Slideshare presentation)
- Ignite Ames: Brainstorming is broken (video)
- The Flyover Effect (design podcast - producer and host)