But, we should nevertheless recognize that content strategy is a big, big world. It’s not just that we all have different specializations and approaches, though that’s true. Content strategy is a big ol’ loosely connected network of practices, and it doesn’t belong to any of us any more than graphic design belongs to advertising or project management to aerospace engineering.

 

Source: http://braintraffic.com/blog/content-strat...
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AuthorScott Kubie