But, we should nevertheless recognize that content strategy is a big, big world. It’s not just that we all have different specializations and approaches, though that’s true. Content strategy is a big ol’ loosely connected network of practices, and it doesn’t belong to any of us any more than graphic design belongs to advertising or project management to aerospace engineering.

 

Source: http://braintraffic.com/blog/content-strat...
Posted
AuthorScott Kubie
The “buzz word” for this year's show was “word processing,” or the use of electronic equipment, such as typewriters; procedures, and trained personnel to Maximize office efficiency. At the I.B.M. exhibition a girl typed on an electronic typewriter. The copy was received on a magnetic tape cassette which accepted corrections, deletions and additions and then produced a perfect letter for the boss's signature. The perfect letter could then be sent over telephone lines to other offices around the country, or the typewriter could also be used as an input device for computers.

 

Source: http://www.nytimes.com/1971/10/26/archives...
Posted
AuthorScott Kubie

Clearing out an old screenshots folder. My machine is lousy with them.

A screenshot from SPIN magazine website explaining that the page is not to be found on the mobile website.

A screenshot from SPIN magazine website explaining that the page is not to be found on the mobile website.

Posted
AuthorScott Kubie

Sketched this up not long after I first acquired my Mac Mini. Never did get around to getting one made but I'd still find it handy. Imagining it as a single sticker on clear vinyl.

Posted
AuthorScott Kubie

If relationships between components aren't defined your ecosystem map is a prettified list. Might capture understanding but won't further it.

Posted
AuthorScott Kubie

I had to write one of these messages once, unfortunately. Internal systems were so bonkers that someone had to dig in and manually remove email addresses from a few places. It had the appearance of automation but was definitely not.

Posted
AuthorScott Kubie