[T]o be useful for content, I find user journeys need more specifics about emotion.
Trying to find the original still...
Found this online recently, from a radio conversation a few years back with Michael Libbie in Des Moines.
Found an old account I hadn't ever used. Seems a bit odd that the word emphasized throughout is "deactivate", while all of the bullet points are about content being deleted. I didn't see anything about fully deleting account. Might have something to do with ecommerce marketplace.
Not elegant but makes it very clear what's happening.
Reification (also known as concretism, hypostatization, or the fallacy of misplaced concreteness) is a fallacy of ambiguity, when an abstraction (abstract belief or hypothetical construct) is treated as if it were a concrete real event or physical entity.
Lewis Carroll, in Sylvie and Bruno Concluded (1893), made the point humorously with his description of a fictional map that had "the scale of a mile to the mile". A character notes some practical difficulties with such a map and states that "we now use the country itself, as its own map, and I assure you it does nearly as well."
"We don't have a content strategy" is sometimes just most polite way of saying "we have no vision" or "I don't know why this product exists".