Going through some old scans and found this card from when I was working on a talk about brainstorming.
This still stands out to me as one of the more important aspects of a sucessful ideation meeting: Decide at theΒ beginning what you’re going to do at the end.
If you don’t constrain a brainstorming conversation to ideation β to generating ideas β you’re going to feel pressure to arrive at an outcome or decision. This means no time for processing, or evaluation, or research, or even just allowing time to generate more ideas.