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The Only Bad Idea in Brainstorming

Going through some old scans and found this card from when I was working on a talk about brainstorming.

This still stands out to me as one of the more important aspects of a sucessful ideation meeting: Decide at the beginning what you’re going to do at the end.

If you don’t constrain a brainstorming conversation to ideation – to generating ideas – you’re going to feel pressure to arrive at an outcome or decision. This means no time for processing, or evaluation, or research, or even just allowing time to generate more ideas.