What do you do with that shiny new content ecosystem map you’ve created? Here’s how to effectively put your map into practice.
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.
Getting the clarity and coordination you need to do your job, and to ensure the success of your project, often requires looking beyond the “content stuff” to the entire organization itself. This framework can help.
Being a good writer makes for better writing, but it doesn’t make it more fun. Thoughtless interactions can make it even less fun.