How to Get the Writing Done

There’s more to writing than writing. Learn how smart teams get the writing done.


Available as: keynote presentation, breakout presentation, interactive workshop.


From product documentation to menu labels to onboarding flows, writing for apps and the web can feel challenging—even insurmountable. But it doesn’t have to be that way: let’s learn how to get the writing done.

There’s lots of great advice out there on WHAT to write for the web. We know to talk about benefits instead of features, to use plain language instead of business jargon, and to create documents that are easy to scan and understand.

But HOW, exactly, do we do that? How do we explain to other people how to do it? What steps does it actually take to get the writing done? In this session, Scott will talk about the importance of workflow to getting your writing work done, and share his four-part framework for doing exactly that.

"Talk given like a catchy tune you can’t stop dancing to. So good."

Christy E.K. at Interaction 19

"Best practical talk so far. Looking forward to rewatching it and sharing with others."

Hana S. at Interaction 19

Presentation details

Ten-minute lightning-talk version of How to Get the Writing Done at Interaction 19 in Seattle.

I've delivered 10-minute and 40-minute versions of How to Get the Writing Done in-person and for webinar audiences. I've also led 90-minute and half-day training workshops covering similar topics.

Ideal audiences:

  • Web designers, UX designers, and UX writers
  • Content strategists and content managers
  • Marketing and advertising professionals
  • Teams that manage websites/channels with lots of content needs

The session focuses on how to get the writing done for your website, apps, and digital channels. It can be customized to address types of content that are important to your audience.

I use a hand-illustrated deck of colorful and memorable slides to keep the audience engaged. I've included a few examples on this page. You can also watch a webinar recording of a recent version of this talk.

I always invite questions throughout the presentation, and there's usually a healthy interest in Q&A.

Add How to Get the Writing Done to your marketing, design, or web conference program and invite Scott to speak.

Explore Scott’s other talks on the speaking page.

How to Get the Writing Done reading list

Here I've collected books, articles, and resources referenced in the presentation and/or that extend ideas from the presentation. (I provide workshop participants with an extended edition of this guide as a handy one-sheeter.)

Writing for Designers

My book Writing for Designers, available as a paperback and ebook from A Book Apart, introduces some of the foundational ideas used in this presentation. I'd be happy to integrate the book into your event – giveaway copies, discount codes, author Q&A, etc.