How to Get the Writing Done


From product documentation to menu labels to onboarding flows, writing for apps and the web can feel challenging—even insurmountable. But it doesn’t have to be that way: let’s learn how to get the writing done.

There’s lots of great advice out there on WHAT to write for the web. We know to talk about benefits instead of features, to use plain language instead of business jargon, and to create documents that are easy to scan and understand.

But HOW, exactly, do we do that? How do we explain to other people how to do it? What steps does it actually take to get the writing done? In this session, Scott will talk about the importance of workflow to getting your writing work done, and share his four-part framework for doing exactly that.

Presentation details

Ten-minute lightning-talk version of How to Get the Writing Done at Interaction 19 in Seattle.

I’ve delivered 10-minute and 40-minute versions of How to Get the Writing Done in-person and for webinar audiences. I’ve also led 90-minute and half-day training workshops covering similar topics. 

Ideal audiences:

  • Web designers, UX designers, and UX writers
  • Content strategists and content managers
  • Marketing and advertising professionals
  • Teams that manage websites/channels with lots of content needs

The session focuses on how to get the writing done for your website, apps, and digital channels. It can be customized to address types of content that are important to your audience.

I use a hand-illustrated deck of colorful and memorable slides to keep the audience engaged. I’ve included a few examples on this page. You can also watch a webinar recording of a recent version of this talk.

I always invite questions throughout the presentation, and there’s usually a healthy interest in Q&A.