On why artists need to be challenged: Art should be well-subsidized, yes. But the purchase of a completed painting or a sculpture, the commisioning of a mural—or perhaps the publication of a poem or a novel or the production of a play—all these forms of recognition are the rewards of mature work. They are not…
I got out to a show last night. (A show is what you call a concert when you go to a lot of concerts.) Lucy Dacus at the Entry. It had been sold out for some time but I bought a ticket from a fellow First Avenue member through the Facebook group. I first saw…
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?
Mocked up a few alternatives to the unhelpful end truncation of album titles used in iTunes on desktop.
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
This is on the main nav of the Ting website. I like how the follower numbers are displayed — it’s a nice way of adding a wee bit of persuasive rhetoric to a limited space. It doesn’t just say “please follow us” but rather “Join the 123,000+ other people that have already decided to follow…
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.
An ode to the tools that help us remember.