This online training workshop takes place over two sessions on May 22 and 23. It’s in the Americas / Workday timeslot described on the workshops overview page.
If you have questions about the time or timezones please ask Scott in advance. The workshop is best experienced live, and not all portions are recorded.
New York: 11:00am to 3:00pm
San Francisco: 8:00am to 12:00pm
Chicago: 10:00am to 2:00pm
London: 4:00pm to 8:00pm
Where Product and Content Meet
Ever worked on an unclear project? Stuck trying to develop messaging for something that makes no sense? “Redesigning” a website without any clear goals or outcomes? Sometimes we have to carry on and hope for the best on, but it’s a frustrating way to work. Good news: There’s a better way. Learn a simple and powerful framework — and the key tools — for clarifying the vision, voice, mission, message, targets, and tone of the brands and business units you support.
Great for: mid-level+ content designers and UX writers, marketing leads, UX leads of all backgrounds who want to learn more about content, brand and product strategists, product owners, product managers, new content strategists, comms teams at large organizations with a consumer-facing brand, agency strategists of all kinds
Topics: strategic alignment, content strategy fundamentals, VMT framework, brand strategy, organizational strategy, project charters, voice architecture, mission statements, voice vs. tone, topics and messages
Learn more about this workshop
You’ll need a fast and reliable internet connection, a webcam, headphones or earbuds, and the ability to use Miro and Google Meet to participate in this training workshop. Miro has an app that we recommend installing for your convenience, but you can run it in a web browser as well. You do not need your own Miro account. We encourage you to go ‘cameras on’ for introductions, small group discussions, and any Q&A, but you’re welcome to go ‘camera off’ during lecture portions or as needed for personal reasons.
Group pricing is available for any group of two or more that make a plan to register together; you do not have to work for the same organization. Friends, mentor/mentee, client/agency, what have you. Contact Scott with a list of your group members to request the discount code, which reduces the cost of each registration by $150.
Refunds and Transfers
Refunds are not available for this training workshop. If you find you’re unable to attend, you can ask to transfer your registration to a colleague or donate it to someone who’s requested financial assistance; contact Scott for assistance.
Code of conduct
Participation in the workshop is governed by this code of conduct.