Content Ecosystem Mapping – Fundamentals Training (June 30)


A half-day training workshop on content ecosystem mapping, an advanced skill for content strategists and content designers.

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Excerpted screenshot of a larger diagram comprised of labeled bubbles connected by labeled lines, forming phrases like: Content Ecosystem Mapping - produces - Content Ecosystem Maps

Kickstart your content ecosystem mapping with this one-shot half-day workshop.

If your team or organization is overwhelmed by content chaos, a content ecosystem map might be just the thing. Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.

Content ecosystem maps help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the map-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.


This live, interactive workshop runs from 12:30pm to 4:00pm Eastern Time on Thursday, June 30. There will be two breaks of around 15 minutes each.

Here’s the schedule in other time zones, just for reference:

Pacific: 9:30am to 1:00pm

Central: 11:30am to 3:00pm

UK/London: 5:30pm to 9:00pm


You’ll need a fast and reliable internet connection, a webcam, headphones/earbuds, and the ability to use Miro and Google Meet to participate in this training workshop. Miro has an app that we recommend installing for your convenience, but you can run it in a web browser as well.

Refunds and transfers

Refunds are not available for this workshop. If you find you’re unable to attend, you can transfer your registration to a colleague or donate it to someone who’s requested financial assistance; just email Scott for assistance.


Participants will receive:

  • A clean copy of the ecosystem mapping canvas (a starting point for your own mapping projects) as a Miro file
  • A content ecosystem mapping project planning worksheet
  • A tip sheet of Scott’s top diagramming tips
  • A recording of the workshop, as available (technology willing, anyway)
  • Example maps and diagrams to inspire your own mapping work

Learning outcomes

You’ll learn:

  • A reliable five-step process for building your own content ecosystem model
  • The key components to include in a content ecosystem map
  • How to approach content ecosystem mapping as a collaborative project that gets everybody in the organization better aligned on your digital strategy
  • How to use content ecosystem mapping to design better content systems and processes
  • How to use content ecosystem mapping to drive conversations about digital strategy and change
  • A reusable methodology for modeling all kinds of content and business systems

Code of conduct

Participation in this event is governed by this code of conduct.