Content Ecosystem Mapping – Training Workshop


A two-part online training workshop on the fundamentals of Content Ecosystem Mapping, a powerful technique for creating clarity and alignment around digital strategy. Takes place November 29 and December 6, 10am to 1pm Eastern time.


In stock



Kickstart your content ecosystem mapping with this two-part training workshop

If your team or organization is overwhelmed by content chaos, a content ecosystem map might be just the thing. Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.

Content ecosystem maps help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the map-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.


Part 1 focuses on theory and fundamentals, and leans on interactive lecture and Q&A.

• The value of maps, and the power of maps as metaphor
• Example content ecosystem maps
• Applying content ecosystem maps
• Mapping technique fundamentals
• Concept models vs. other types of diagrams (e.g. mindmaps and sitemaps)
• Tools for content ecosystem mapping
• Gathering concepts for your map
• What to map? Scoping your mapping work
• Mapping goals, business value, and other esoteric things
• The role of the facilitator
• Project planning introduction

Part 2 involves lots of hands-on mapping time, and is a great opportunity to kickstart or level-up an ecosystem map for your own organization. We’ll also discuss project planning in more detail, and have a Q&A portion.


This live, interactive training workshop has two segments scheduled one week apart.

Part 1 – 10:00am to 1:00pm Eastern on Tuesday, November 29

Part 2 – 10:00am to 1:00pm Eastern on Tuesday, December 6

Here are the start and end times in a few different cities, for reference:

San Francisco: 7:00am to 10:00am
Chicago: 9:00am to 12:00pm
New York: 10:00am to 1:00pm
London: 3:00pm to 6:00pm

Technology Requirements

You’ll need a fast and reliable internet connection, a webcam, headphones or earbuds, and the ability to use Miro and Google Meet to participate in this training workshop. Miro has an app that we recommend installing for your convenience, but you can run it in a web browser as well. You do not need your own Miro account.


Payment, Pricing, and Group Discounts

Registration Fees
Now through October 15 – $695
October 15 through November 14 – $895

If you’re registering 3 or more people from the same organization, contact Scott for a code to save 15% on registration fees.

Payment can be made directly via credit card. Payment can also be made via PayPal, ACH, or wire transfer; contact Scott for details.

Equity Pricing

Individual equity pricing is not available for this particular workshop. However, if your organization focuses on social-, environmental-, or reproductive-justice in a way that aligns with Scott’s bleeding heart queer quasi-socialist values, and you do not have a training budget, and you are interested in content ecosystem mapping, please contact me; I’m happy to find a way to make the workshop materials or perhaps even some pro-bono training available to you.

Refunds and Transfers

Refunds are not available for this workshop. If you find you’re unable to attend, you can ask to transfer your registration to a colleague or donate it to someone who’s requested financial assistance; email Scott for assistance.


Participants will receive:

• A clean copy of the ecosystem mapping canvas (a starting point for your own mapping projects) as a Miro file (requires paid Miro account to import).
• A tip sheet of Scott’s top concept diagramming tips.
• A recording of the workshop (barring technical glitches out of our control).
• Immediate access to a copy of the latest version of The Content Ecosystem Mapping Handbook and video lectures from the first edition of this workshop.

Learning outcomes

You’ll learn:

• A reliable five-step process for building your own content ecosystem map
• The key components to include in a content ecosystem map
• How to approach content ecosystem mapping as a collaborative project that gets everybody in the organization better aligned on your digital strategy
• How to use content ecosystem mapping to design better content systems and processes
• How to use content ecosystem mapping to drive conversations about digital strategy and change
• A reusable methodology for modeling all kinds of content and business systems

Code of conduct

Participation in this event is governed by this code of conduct.

Additional information


November 29, December 6




Scott Kubie