A full-day workshop with Michael Metts at the 2016 Information Architecture Summit in Atlanta, Georgia.
Practical Content Strategy (workshop)
Feeling fuzzy on your content strategy fundamentals? Get a fully-guided, hands-on tour of content strategy—where it came from, key players, key literature, and fundamental philosophies! Learn the when, where, why, and how of core content strategy deliverables including content inventories, content audits, content models, governance models, content templates, voice architectures, and style guides.
Learn useful techniques and frameworks for applying content strategy at any point in a design process. We'll also discuss how content strategy helps us clarify goals and objectives for digital projects, even for seemingly technical details like directory structures and CMS configuration.
And since content strategy is a group effort, we'll work through communicating and selling your content strategy plans to other people and teams.