Clarity through content strategy (lunch and learn session)
Ever worked on a totally unclear project? Stuck marketing something that makes no sense to you or your team? Sometimes you just have to do your best and hope it will all make sense in the end. It's a frustrating way to work.
If clarity is in short supply, content strategy can help. In this session, you’ll learn a simple content strategy framework for clarifying the vision, voice, mission, message, targets, and tone of the brands and businesses you support. Understanding and using this framework will leave you better equipped to choose tools, create strategies, and move forward with confidence.
And don’t worry — if you’re not exactly clear on what content strategy is, or how it relates to content marketing — we’ll get you up-to-speed fast.