The Content Career Accelerator

A focused, expert-guided program to help you take the next step in your UX content career. 

Do you feel close to taking the next step in your content career one day, and then like it’s still a million miles away the next?

Are you struggling to redefine your role internally to focus more on strategy? Or to prove to hiring managers that your previous experience is relevant to the role you want? Are you tired of getting blocked by recruiters who don’t seem to really understand what you do?

Do you wish you had someone to talk to about all this, a private support network to ask for help, and an actual, specific plan for what you’re going to do next?

Then you’re in the right place, friend. 🙌🏻 Keep reading.

(Read all this before and ready to apply? Go for it!)

You have a timeless skillset.

The wide world of content and digital strategy seems like it’s always changing. New titles, new tools, new voices, new approaches.

But is it really changing?

Or are we just learning new ways to talk about?

Many of the foundational skills you need to succeed in this field are the same as they ever were: The ability to write and think clearly, to convey complex messages in a succinct and compelling manner, to understand what your audience needs and use that to inform editorial choices. 

It’s a “chicken or the egg?” problem that leaves everyone feeling a little scrambled:

  • Lots of companies today are using new tools and titles to deal with content, but still struggle to find people with the right foundational skills.
  • People with the right foundational skills feel excluded from newly-defined roles because no one has given them the new titles! They know how to do the work, but not how to get the job.

My goal? Unscramble these eggs. You can work in UX content. You already have what it takes.

Now look … it will take a little digging, coaching, and creativity to figure out the best way for you to succeed in this field. That’s what we’re going to do together in this program.

The Content Career Accelerator is designed help you find your way forward. It’s not paint-by-numbers. No formulas here. This is about finding your way, based on who you are, what you already know, and what you want to do next. It might not be easy. But I … well, we, with your cohort peers … we will make it easier, and give you the confidence and clarity you need to succeed.

There are more opportunities than you think there are.

The full landscape of possible content careers is huge. Even setting aside content marketing (which we are; more on that in a minute) you could have a lifelong career working in any one of these industries:

  • Startups and software-as-a-service (SaaS) technology companies
  • Universities and higher education
  • Government agencies and service providers
  • Finance and banking
  • B2B and B2C retail
  • Telecoms and utilities
  • Non-profits
  • Management consulting and design agencies

Not every organization hires for every kind of role. But almost any company with knowledge workers has some content roles. They might be hiring for:

  • Content strategists
  • Content designers
  • UX writers or UI writers
  • Technical writers, documentation writers, and knowledge managers
  • Information architects or experience architects
  • Content managers and content specialists
  • Editors and editorial directors
  • Content channel and product owners
  • Website operations (I even still see webmasters from time to time!)

And that’s just for starters. There are a lot of “hidden” UX content roles out there in organizations using all kinds of legacy terminology and industry-specific jargon. That can make it seem like there are fewer opportunities than there really are. 

This program is designed to help you identify exactly what kind of roles will and won’t be a good fit for your skillset, goals, and values, and how to start finding them or creating them internally. (In my experience, people are often struggling in their content career because they’re on the right track but riding the wrong train, so to speak. We’ll get you on the right train.)

It’s time to get unstuck.

A lot of folks like you already have the skills and experience they need to land great jobs with titles like Senior Content Strategist or Content Designer or Information Architect or Digital Content Specialist. But they’re struggling to convey those skills and experience to others, whether that means not even getting interviews, interviewing endlessly with no callbacks, or just getting roadblocked internally on redefining their role. 

To navigate this confusing landscape, you’ll need to understand these four things:

  • Yourself – Your own skills, strengths, and growth opportunities.
  • Your goals – How you’d actually like to spend your time in your next job and how you want to collaborate with others on your team.
  • The industry landscape – A clear mental model of the wider industry and opportunities, including a confident understanding of the differences between, for instance, content design and content strategy, or individual contributor (IC) roles versus management versus leadership.
  • Content hiring processes – Familiarity with how content is actually practiced and talked about in different types of companies and industries, in order to better understand a given job listing and prepare for success in the interview process (and make sure it’s what you even want to be doing).

We’ll cover all four of these areas, and leave you better prepared to navigate this ever-shifting landscape of career opportunities in content strategy, content management, UX writing, content design, information architecture, and all the many other related and sub-disciplines of these fields.

What about portfolios?

Let’s rip the band-aid off: You might learn from this program that you’ll need to create or update a portfolio to get the job you want. 😳Ack! But don’t sweat it: We’ll help you make a plan to tackle it — even if you think you don’t have anything to put into a portfolio.

But you might also learn that your skills and passion are the best fit for a role or industry where they’ve never even seen a content portfolio and wouldn’t know to ask for one. That’s because UX jobs aren’t the only kinds of jobs, tech companies aren’t the only kinds of companies, and there are lots and lots and lots of content career opportunities out there in a variety of industries – whether you’re more of a strategist and writer, or whether you work visually and have lots of cool stuff to put in a more traditional design portfolio.

Let’s find your way forward, together.

This career accelerator program’s exercises will focus on self-discovery, reflection, and learning to tell your career story in new ways. Some participants might find themselves updating a portfolio, others might workshop their interview skills and resumes, and still others might start creating a pitch document to advocate for the job they want to create where they already work.

Whatever path you choose, my ultimate goal is to help you feel less alone, more focused, and more confident in approaching the next step in your content career.


What This Program Is

This is the way forward in your content career. It’s a kickstart, an unstuck-ifier, a breathe of fresh air. It’s the way to shake off the doom-and-gloomies about your career prospects and the burdensome slog of applying for new roles. It’s someone looking you in the eyes and saying: “I’ve got you. You can do this.”

Is the poetry not working? Fine, fine. Practically speaking, this is a six-week online program that consists of live guided workshops, readings and exercises, group accountability and support, and dedicated 1-on-1 career coaching from an expert in the field. You’ll get to learn directly from Scott and other people in your cohort, and ask questions in a private, supportive environment.

What This Program Is Not

This is not a skills bootcamp. (If we discover a skills gap between where you are and where you want to go, we’ll help you make a plan to close that gap.)

This is not six weeks of creating yet another portfolio (as I’ve said, you might not need one).

This is not a job placement program or a pipeline to work with my recruiters (I don’t have any).

This is not a pitch for a bigger, costlier certification program (I don’t have one to sell you). 

About Your Host

This program, its workshops, and coaching are all led by me, Scott Kubie. I wrote Writing for Designers, publish the weekly UX Writing Events newsletter, host UX Content Office Hours, and have been working on the content side of digital experiences since 2009.

Like many people in this field, I originally studied journalism, and got started by writing whatever I could for whomever would pay me.

Over my career, I’ve worked as an in-house content strategist and UX writer, led the content strategy practice at the world’s top agency in the field, and delivered around 100 public talks and workshops for audiences in just about every industry. I’ve worked embedded on product design teams and as an outside consultant. I’ve been in-house with benefits and an independent contractor. I’ve personally interviewed for and been offered management roles, executive-level practice leadership roles, and “IC” (individual contributor) roles. I’ve guided one-person app startups and Fortune 50 leadership teams. I don’t have all the answers, but at this point, I’ve heard nearly all of the questions, and seen just about every edge of the UX content universe.

I’ve also spent a good deal of my career informally coaching people on their UX content careers and writing about how to get started in this industry. I’m so, so excited to launch this accelerator and focus even more on helping people succeed in the big wide world of content strategy.

You can learn more about me on my about page, and more about how I think and favorite topics by exploring this very website.


Program Overview

The core program happens over six weeks. It includes five live workshops with the full cohort, a 1:1 session with Scott, and additional opportunities to connect with your peers both in real time and asynchronously. You’ll get assigned some exercises and readings, and participate in workshops and coaching via video conferencing (e.g. Zoom or Google Meet).

Commitments

Participants should plan to spend up to 4 hours each week on this program. (So ~24 hours total over 6 weeks.) That’s inclusive of workshop time, readings, and self-directed activities. If you have more time available, you can certainly get more out of this program by diving deep into updating your own resume/portfolio/website, and/or doing additional readings to brush up your skills while we go, but that’s not an expectation, just an option.

We’ll have a code of conduct and a default expectation of privacy. I want to create an environment where you can feel comfortable sharing about the most difficult parts of your career journey.

Schedule

2022 Spring Cohort – March & April

The Spring cohort has been canceled to give everyone enough time to review the program offering and block time on their calendars for the Summer or Fall cohorts. If you applied for the Spring cohort as of February 25, you should have an email from me in your inbox.

2022 Summer Cohort – July & August

Applications: Open (you apply to the program in general, not a specific cohort)
Registration: Begins May June 1, 2022

Anticipated Summer Cohort Schedule

  • Tuesday, July 12 – Workshop 1
  • Tuesday, July 19 – Workshop 2
  • Tuesday, July 26 – Workshop 3
  • Tuesday, August 2 – Workshop 4
  • August 2 through August 19 – 1-on-1s with Scott, as scheduled
  • Tuesday, August 9 – Optional Group Portfolio Share Session
  • Tuesday, August 16 – Concluding Workshop

Workshop sessions will be recorded, but attendance is strongly encouraged. You can choose to have your 1-on-1 recorded if you would like. If you’re on the West coast, workshops will take place in the AM. That’s mid-morning on the East Coast, and late afternoon for much of Europe.

2022 Fall Cohort – September & October

Applications: Open (you apply to the program in general, not a specific cohort)
Registration: Begins August 1, 2022

Anticipated Fall Cohort Schedule

  • Tuesday, September 13 – Workshop 1
  • Tuesday, September 20 – Workshop 2
  • Tuesday, September 27 – Workshop 3
  • Tuesday, October 4 – Workshop 4
  • October 4 through October 18 – 1-on-1s with Scott, as scheduled
  • Friday, October 15 – Optional Group Portfolio Share Session
  • Tuesday, October 18 – Concluding Workshop

Take the next step.

Applications are being accepted and reviewed on a rolling basis. You can apply at any time! Once accepted, you can register for any future cohort. Registration in a given cohort will be first-come, first-serve for accepted applicants.

Program Details

What does it cost?

This is my first time running this program. There might be some rough edges here and there, and I anticipate learning as much from you all as you’ll hopefully learn from me. With that in mind, the anticipated cost of the accelerator program ($895 USD) is reduced to $495 for the inaugural Spring cohort. (Cohort is a fancy industry term for “group” or “class”, by the way.)

^ Text from the initial launch, for transparency. Here’s the updated plan:

Registration for the Summer and Fall 2022 cohorts will be $895. Anyone who applies by March 8 will lock in the introductory price of $495 for either the Summer or Fall 2022 cohorts.

How many people are in a cohort?

No more than 20 participants will be part of each cohort. This creates a nice balance of introducing many different voices while still being able to connect and share in a small classroom-like setting.

What’s included?

Registrants get access to the live program workshops, downloads of any planning worksheets and materials, and a private online space to communicate with me and your cohort peers.

As noted in the schedule, you’ll also get to book a direct, 1-on-1 coaching session with me toward the end of the program where I can provide feedback on your resume or portfolio, help you prep for a specific interview, or answer any questions you want personal guidance on.

How will payment work?

You’ll be sent a simple invoice for credit card payment. Payment secures your spot in the program. There’s a question on the application about financial assistance, and if financial assistance becomes available, I’ll reach out to those folks directly with more information. (Interested in sponsoring folks for this program? Send me a note!)

What if I register but can’t participate?

If something crazy happens in your life and you end up being unable to join us, you can get a full refund up until the first day of the program, or donate your registration to someone who’s requested financial assistance. You may also be able to transfer your registration to a future cohort, if spots are available.

What if I register but something crazy happens in the world and you’re not able to run the program?

Refunds all around!

What if I get partway or all the way through this program and decide that tech is stupid and I’d actually rather pursue my passion of competitive rhythmic wood-carving?

Money well spent then, I’d say. What an insight!

What if you didn’t answer my question yet?

Send me an email, please: scott@kubie.co

(You’re at the end now. I’m honestly impressed if you read all of that. Thanks? Here’s that application link again so you don’t have to scroll back up.)