A leading voice in digital strategy and UX design, Scott Kubie is an inventive, systems-minded designer with deep experience in all things content.
He’s been a staff content strategist at Mailchimp, content strategy practice lead at Brain Traffic, and the first UX content strategist at Wolfram Research. Scott wrote the seminal design writing text Writing for Designers. He teaches content strategy at the School of Visual Concepts, UX writing at the School of Visual Arts, and organizes Content.Events and the Content Career Accelerator.
Accelerate your UX content career.
The Content Career Accelerator is a cohort-based program & community designed to help you plan the next steps in your UX content career — and the steps after that.
Features interactive workshops, personal career consultation, video lectures and reading resources, portfolio help, a supportive peer group of like-minded folks, and direct access to Scott as you navigate the next steps in your career planning and/or job search.
UX Content Careers 1-on-1
Design is hard. Content is hard! Careers are hard. And sorting out all the couldas, wouldas, shouldas and oughtta-do’s of a career in UX content is really, really hard. Let’s figure out what we can do to make it a little easier. Invest in yourself today with a 1-on-1 career consultation.
Latest Blog Posts
I share fresh ideas about craft, clarity, creativity, and personal growth. Plus: project updates, media recommendations, and links to all of the weird and wonderful things I find on the web.
- Writing ain’t religion
Choose a writing method that works for your team, content, and audience. Writing ain’t religion, friends. It’s okay to attend more than one church. Let’s take content design, for instance. Content design is generally my top choice when: A) writing content that has to support as broad of an audience … Read more - It’s a website, not a carnival.
If you’re a UX writer, content designer, or similar, you need to learn to resist the pressure to be clever, to be funny, to be creative, to “make it pop”, to “give it personality” — especially if you’re not sure that it’s appropriate for the experience. (It’s probably not.) - Who doesn’t want to wear the ribbon?
I’ve learned not to trust what I think I think, what I think I believe, what I think the answer is, right in the moment. - Three Years + 125 Issues of UX Writing & Content EventsThis originally appeared as Issue No. 125 of the Content.Events weekly newsletter on April 24, 2023. It’s our anniversary, or thereabouts. It’s okay, I didn’t get you anything either. I just wanted to mark the occasion. The first issue of the UX Writing Events newsletter — the original banner of … Read more
- David Rakoff on writing“[I]f seated at the computer, I check my email conservatively 30,000 times a day. When I am writing, I must have a snack, call a friend, or abuse myself every ten minutes. I used to think that this was nothing more than the difference between those things we do for … Read more
Let’s work together.
Keynote and All-Hands Presentations
Straight talk about content strategy, UX writing, and content design. Let’s start the conversation that finally changes things for your organization.
Skills Training and Workshop Facilitation
I’ll introduce your design and content teams to new tools and more efficient ways of working. And I’ll get leadership aligned on strategy so everyone can do their best work.
Writing for Designers
Writing for Designers is my book about how designers get the UX writing done for their products, apps, and websites.
With a design-thinking approach, Scott offers a unique perspective on how to make the most out of your written communication.
Una Kravetz (@una)
This book provides tips and techniques that fit nicely in any designer’s tool belt.
Aaron Irizarry (@aaroni)
A Book Apart, 2018. Learn more about Writing for Designers.
Get updates by email.
Periodic emails from a guy in Rhode Island who’s into writing, design, and indie rock – not to mention oversharing his inner life with internet strangers. Though design is my stock & trade, this is decidedly not a “UX newsletter” — consider subscribing from a personal address, if you wouldn’t mind.