A leading voice in content strategy and UX writing, Scott Kubie is an inventive, systems-minded designer with deep experience in all things content.
Scott has been a Staff Content Strategist at Mailchimp, the content strategy practice lead at Brain Traffic, and was the first UX content strategist at Wolfram Research. He wrote Writing for Designers and publishes the UX Writing Events newsletter.
Accelerate your UX content career.
The Content Career Accelerator is a cohort-based program to help you plan the next steps in your UX content career. Includes 5 live workshops, a personal 1-on-1 career consultation, video lectures and reading assignments, portfolio help, a supportive peer group of like-minded folks, and direct access to Scott as you navigate your next steps.
The Summer 2022 cohort is underway. Registration for the Fall 2022 cohort is now open.
Latest Blog Posts
I share fresh ideas about craft, clarity, creativity, and personal growth. Plus: project updates, media recommendations, and links to all of the weird and wonderful things I find on the web.
- You can’t convince everybodyMaking content and design equal partners? It’s doable or it’s not. It’s fixable or it’s not. Or it might be fixable, in the future, if X Y or Z things change — things that are always going to be out of your control.
- Where and How to Find UX Writing, Content Design, and Content Strategy JobsYour search for a UX content job may not resemble any of your prior job searches, especially if you are trying to transition from a professional background outside of product and UX. You’ll need to look and read more carefully, search more deeply and creatively, and, in some cases, work quite a bit harder than you might have to work for another kind of job.
- The Consistency Trap for UX Writers (and How to Avoid It)When reviewing or critiquing design work, it’s so, so, tempting to see something different…a different word, a different phrasing, a different pattern…and want to “fix” that difference. But making things consistent just for consistency’s sake sometimes leads us to the wrong choice.
Top Design Articles
Writing you’ll want to forward to your boss. These articles feature some of my best thinking on content strategy, UX writing, design, and digital strategy. Have a question you want me to write about? Ask away!
- How many content reviewers are enough?Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000… Continue reading How many content reviewers are enough?
- Making Sense of Things is a Designer’s JobAs soon as something more formal than conversation starts taking place, many designers feel like they need to ask for a permission slip. You don’t. Never delegate understanding.
- Who should own the text in our design process?If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.
Let’s work together.
Keynote and All-Hands Presentations
Straight talk about content strategy, UX writing, and content design. Let’s start the conversation that finally changes things for your organization.
Skills Training and Facilitation
I’ll introduce your design and content teams to new tools and more efficient ways of working. And I’ll get leadership aligned on strategy so everyone can do their best work.
Writing for Designers
Writing for Designers is my book about how designers get the UX writing done for their products, apps, and websites.
With a design-thinking approach, Scott offers a unique perspective on how to make the most out of your written communication.
Una Kravetz (@una)
This book provides tips and techniques that fit nicely in any designer’s tool belt.
Aaron Irizarry (@aaroni)
A Book Apart, 2018. Learn more about Writing for Designers.
Get updates by email.
Periodic emails from a guy in Rhode Island who’s really into writing, design, and rock & roll – not to mention oversharing his inner life with internet strangers.