
A leading voice in content strategy and UX writing, Scott Kubie is an inventive, systems-minded designer with deep experience in all things content.
You can hire Scott to upskill your team in writing and user-centered design, align your leadership on next steps with content strategy, or just unstick a wicked business problem.
Learn more about working with Scott.
Latest Blog Posts
I share fresh ideas about craft, clarity, creativity, and personal growth. Plus: project updates, media recommendations, and links to all of the weird and wonderful things I find on the web.
- Cuddle the Muddle: Paths into UX ContentIt’s not easy to build a complex set of interrelated, esoteric skills in an ever-evolving landscape of people and technology and business. But it would be weird if it were easy.
- On the Value of Content Design: Proving or Providing?You can’t climb a non-existent fence.
- Apps and Services I’ll Keep Using in 2021The productivity, writing, design, and entertainment apps and services I’m still using (and paying for) in 2021.
Top Design Articles
Writing you’ll want to forward to your boss. These articles feature some of my best thinking on content strategy, UX writing, design, and digital strategy. Have a question you want me to write about? Ask away!
- How many content reviewers are enough?
- Making Sense of Things is a Designer’s Job
- Who should own the text in our design process?
- How do you estimate the time needed for doing the writing?
- Should UX Writers use Lorem Ipsum?
- Making Time for Content Strategy
- Introduction to Writing for Designers
- What to Do When You Need More Writers
- Assessing Your User-Centered Content Strategy
Let’s work together.
Keynote and All-Hands Presentations
Straight talk about content and UX design. Let’s start the conversation that finally changes things for your organization.
Skills Training and Facilitation
I’ll introduce your design and content teams to new tools and more efficient ways of working. And I’ll get leadership aligned on strategy so everyone can do their best work.
Rapid Expert Analysis
Valuable, actionable feedback on your product messaging and content experience from a recognized expert in content strategy and UX writing.
Coaching for Content Teams & Leaders
Support your content design, content strategy, and UX writing leaders with structured, ongoing guidance and encouragement.
Writing for Designers
Writing for Designers is my book about how designers get the UX writing done for their products, apps, and websites.

With a design-thinking approach, Scott offers a unique perspective on how to make the most out of your written communication.
Una Kravetz (@una)
This book provides tips and techniques that fit nicely in any designer’s tool belt.
Aaron Irizarry (@aaroni)
A Book Apart, 2018. Learn more about Writing for Designers.
Get updates by email.
Periodic emails from a guy in Minneapolis who’s really into writing, design, and rock & roll – not to mention oversharing his inner life with internet strangers.