Hello! I'm Scott. I'm a designer and digital strategist.

I use design to help businesses clarify their thinking. This helps them:

• Communicate more effectively with customers.
• Make better strategic decisions about digital products and services.

I'm currently Lead Content Strategist at Brain Traffic, an industry-leading content strategy agency in Minneapolis, MN.

I’ve been speaking at web, design, and marketing conferences since 2012. I'd love to keynote your event, deliver training at your organization, be a guest on your podcast, or visit with your classroom or meetup group. Just drop me a note.

Original articles about design and content strategy

• What Even Is a Website?
• The Situation Analysis: How to Put Your Research to Work
• How to Plan and Run a Content Strategy Alignment Workshop
• Dear User: Let's Be Friends
• An Introduction to Content Ecosystem Maps
• What to Include in a Content Ecosystem Map
• Clarity through content strategy
• How to make your team hate writing for you

Interviews and media

• UX in 2018: Content | UX Booth
• Build Your Digital Writing Toolbox | Blend Interactive blog
• Content Strategy, In Their Words | Antics in Semantics blog
• Q&A: Scott Kubie on content strategy, UX, and design | Blaze Content blog
• Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites | College Web Editor
• Insight on Business: It's something but not brainstorming | Insight on Business

Other things

• Sustainable Content Governance Guide (contributor)
• 7x77 (personal newsletter project)
• Human in the Machine: Scratchpad (article/poem)
• Ignite Ames: Brainstorming is broken (video presentation)
• The Flyover Effect (retired design podcast)