A leading voice in digital strategy and UX design, Scott Kubie is an inventive, systems-minded designer with deep experience in all things content.
He’s been a staff content strategist at Mailchimp, content strategy practice lead at Brain Traffic, and the first UX content strategist at Wolfram Research. Scott wrote the seminal design writing text Writing for Designers. He teaches content strategy at the School of Visual Concepts, UX writing at the School of Visual Arts, and organizes Content.Events and the Content Career Accelerator.
Accelerate your UX content career.
The Content Career Accelerator is a cohort-based program & community designed to help you plan the next steps in your UX content career — and the steps after that.
Features interactive workshops, personal career consultation, video lectures and reading resources, portfolio help, a supportive peer group of like-minded folks, and direct access to Scott as you navigate the next steps in your career planning and/or job search.
Stay connected to your content community, no social media required.
Content.Events is your connection to the UX content universe. It’s an online-first meetup & events community for current and aspiring content professionals in content design, content strategy, product marketing, UX writing, technical writing, information architecture, and related disciplines.
Latest Blog Posts
I share fresh ideas about craft, clarity, creativity, and personal growth. Plus: project updates, media recommendations, and links to all of the weird and wonderful things I find on the web.
- What the heck is content ecosystem mapping?Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand… Continue reading What the heck is content ecosystem mapping?
- Live learning: Where to find UX content classes, workshops, and eventsThese are some of the places I check regularly to populate the weekly events list I publish through Content.Events, and places I would personally recommend to someone interested in taking a class or course.
- I still care about content.A few years back, a local reporter and columnist attended a content strategy conference at which I was a presenter. I had the impression he got sent there for his own professional development reasons. But he might have attended out of genuine curiosity, or for the purposes of the write-up… Continue reading I still care about content.
- Do you need a portfolio to apply for UX content roles?Transcript Do I need a portfolio to apply for UX content roles? Yes, but possibly also no. I recommend to my coaching clients to create a portfolio if you can. And I think that most people can, because portfolios don’t have to be these super glossy case studies of high… Continue reading Do you need a portfolio to apply for UX content roles?
- Ask Scott: Is UX writing a career dead-end with ChatGPT?Is UX content still a career path worth pursuing if computers can write?
Let’s work together.
Keynote and All-Hands Presentations
Straight talk about content strategy, UX writing, and content design. Let’s start the conversation that finally changes things for your organization.
Skills Training and Workshop Facilitation
I’ll introduce your design and content teams to new tools and more efficient ways of working. And I’ll get leadership aligned on strategy so everyone can do their best work.
Writing for Designers
Writing for Designers is my book about how designers get the UX writing done for their products, apps, and websites.
Get updates by email.
Periodic emails from a guy in Rhode Island who’s into writing, design, and indie rock – not to mention oversharing his inner life with internet strangers. Though design is my stock & trade, this is decidedly not a “UX newsletter” — consider subscribing from a personal address, if you wouldn’t mind.