Hello! I'm Scott. I'm a designer and digital strategist.

I'm the Lead Content Strategist at Brain Traffic, an industry-leading content strategy agency in Minneapolis, and the author of Writing for Designers.

I’ve delivered over 60 public talks and workshops at web, design, and marketing conferences since 2010. I'd love to keynote your event, deliver training at your organization, be a guest on your podcast, or visit your meetup group. Just drop me a note.

Learn more about my current talks, workshops, and topics on my speaking page.

Original articles about design and content strategy

• Assessing Your User-Centered Content Strategy
• Put the Work Before the Words
• How to Use a Content Ecosystem Map
• What Even Is a Website?
• The Situation Analysis: How to Put Your Research to Work
• How to Plan and Run a Content Strategy Alignment Workshop
• Dear User: Let's Be Friends
• An Introduction to Content Ecosystem Maps
• What to Include in a Content Ecosystem Map
• Clarity through content strategy
• How to make your team hate writing for you

Interviews and media

• Scott Kubie and Content Ecosystems | The Content Strategy Podcast
• UX in 2018: Content | UX Booth
• Build Your Digital Writing Toolbox | Blend Interactive blog
• Content Strategy, In Their Words | Antics in Semantics blog
• Q&A: Scott Kubie on content strategy, UX, and design | Blaze Content blog
• Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites | College Web Editor
• Insight on Business: It's something but not brainstorming | Insight on Business

Other things

• Sustainable Content Governance Guide (contributor)
• 7x77 (personal newsletter project)
• Human in the Machine: Scratchpad (article/poem)
• Ignite Ames: Brainstorming is broken (video presentation)
• The Flyover Effect (retired design podcast)