👋🏻 Hello, I’m Scott Kubie.

I’m the author of Writing for Designers, a book that helps design teams get the writing done. I’m also a consultant, coach, and speaker focused on content strategy, UX writing, and product design.

I borrow the best tools and ideas from content strategy, design thinking, and information architecture, along with the art of writing and editing, to solve business and strategy problems.

I’ve been focused on the content side of digital strategy for 12+ years. I’ve worn just about every UX and content strategy hat you can wear, including information architect, UX writer, content strategist, and product owner. I’ve worked previously as the Lead Content Strategist at Brain Traffic, the world’s preeminent content strategy consultancy, and as a Staff Content Strategist at Mailchimp.

Now, I’m independent, and ready to bring your team more:


👓 Move forward with shared understanding and strategic alignment.


🍻 Work better together across product, content, design, and strategy.


🔊 Communicate ideas and concepts in ways that inspire action.

Get Expert Digital Strategy Help Right Now

Need help unsticking a wicked problem? Guidance on where to take your org’s digital strategy, content strategy, or UX writing journey next? Support selecting vendors or hiring for UX content roles? Aligning and scaling content operations across your enterprise or growing startup?

Let’s talk. Use this form (or the booking page) to schedule a 75-minute consulting session. We’ll chat for an hour, then spend the final 15 summarizing and planning any next steps for you. I’ll send a follow-up with any links or resources, and you can optionally request a transcript or recording for your notes.

Consults work best with no more than 4 people, total, including me.

Can’t we just talk first?

I ask all potential clients to start with this initial, paid consultation. The nature of my expertise with digital strategy, and especially content strategy, is such that the first hour of conversation is often the most valuable, and might be all that you need, at least to get things unstuck and moving in your organization.

If there’s something I can still help with after our first session, I’ll be happy to have further business development conversations for a project, or recommend a consulting retainer package.

Start here: Book a strategy consultation.

Please email anything for me to review in advance to scott@kubie.co after booking. Cheers!

(In Providence? Contact me first, happy to meet in person!)

Digital Strategy and UX Strategy Services

These are a few ways we could work together. Not sure what you need? Just reach out!

Keynote Presentations

I’ll bring you straight talk about writing, content, and design and help start the conversation that finally changes things for your organization.

Ideas, videos, and testimonials are available on my speaking page. (I’m a whiz at in-house presentations and can very nearly guarantee a lively Q&A session.)

Organizing an event or conference? Book time to chat about it now.

Rapid Expert Analysis

Don’t burn six months and half your project budget on answers I can give you the next day. Get immediately actionable feedback on your product and content experience from a true expert.

Digital Ecosystem Mapping

Combining the best of domain models, content models, and brand architecture, I’ll help your team build a true picture of your digital content ecosystem in order to plan major changes, imagine new futures, and get a handle on content chaos.

Skills Training

I’ll introduce your design and content teams to new tools and better ways of working. We’ll work together to create an engaging and memorable training experience that makes the most of everyone’s time and energy. Explore training options.

Facilitating Strategic Alignment

I’ll plan and run a workshop that finally gets everyone on the same page and will serve as a pivotal moment in your company’s digital strategy for years to come.

Content Leadership Coaching

Support your content design, content strategy, and UX writing leaders with ongoing structured guidance and encouragement.

Scoping and Vendor Selection

I can serve as a trusted, independent advisor to help you scope work and choose firms for website redesigns, content migrations, and other major digital content strategy initiatives.