Level up, get unstuck, and build your writing and design skills with online training from a leading expert in UX content.
Descriptions | Calendar | Format | Pricing | FAQs
Hello, I’m Scott! I’m a bit of a UX and content nerd. I love sharing my enthusiasm and knowledge with people who are trying to plan, write, design, and manage better digital experiences.
I’ve been focused on the content side of UX and digital strategy for over 12 years, and have led over 100 talks, trainings, and workshops on the topics you’ll find here.
My goals as an instructor is to empower teams with whiteboard-friendly frameworks for approaching difficult content, design, and strategy problems in new ways.
I hope you’ll consider joining me and your future fellow learners for one of the public sessions listed here, or reaching out to discuss an in-house presentation or training for your team.
Scott Kubie, Instructor
Descriptions | Calendar | Format | Pricing | FAQs
đź‘Ż Being User-Centered
Journeys, Stories, Maps, and More!
Don’t spend months on a big plan to fix everything at once. Start being more user-centered right now.
Learn how to take apart popular tools for describing users and understanding their journeys into common patterns and components. See the method behind the UX magic and leave equipped to choose, adapt, remix, and/or invent just the right tool for focusing your experiences on the people who really matter—your users!
Great for: intranet/content/knowledge management teams, marketing/copywriters trying to be more “UX-y”, product marketers, junior & mid-level content designers and UX writers, UX designers and researchers looking for a fresh framework or tired of overly-complicated, multi-month UX deliverables
Topics: facilitating user-centered design and content planning, what it takes to become a user-centered organization, design processes, editorial processes, storytelling and storymapping, journey mapping, strategy and content gap analysis
đź—ˇ Clarity Through Content Strategy
Where Product and Content Meet
Ever worked on an unclear project? Stuck trying to develop messaging for something that makes no sense? “Redesigning” a website without any clear goals or outcomes? Sometimes we have to carry on and hope for the best on, but it’s a frustrating way to work. Good news: There’s a better way. Learn a simple and powerful framework — and the key tools — for clarifying the vision, voice, mission, message, targets, and tone of the brands and business units you support.
Great for: mid-level+ content designers and UX writers, marketing leads, UX leads of all backgrounds who want to learn more about content, brand and product strategists, product owners, product managers, new content strategists, comms teams at large organizations with a consumer-facing brand
Topics: strategic alignment, content strategy fundamentals, VMT framework, brand strategy, organizational strategy, project charters, voice architecture, mission statements, voice vs. tone, topics and messages
🧠Mapping Content Ecosystems
Map Your Reality & Design Your Future
Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts. The mapping process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.
Great for: agency strategists and consultants, in-house content strategy teams, website design and build teams, anyone working on complex information spaces, teams planning website migrations or redesigns, strategy-minded OOUX’ers
Topics: strategic alignment, current state analysis, future state design, governance, content models, visualizing strategy, concept modeling, mental modeling, discovery, stakeholder management, cross-functional collaboration, website redesigns, website consolidations and migrations, rebrands
đź“ť Writing for Designers
How Design and Product Teams Get the UX Writing Done
Based on Scott’s book of the same name, this is a foundational training on workflow-based writing as part of a larger design or content project. This is not a workshop on the “rules” of UX writing, at least not directly. We’ll be focused less on the mechanics of writing well and more on what it’s like to deal with UX writing and interface copy as part of your larger design and content processes.
Great for: UX designers/researchers, design managers, technical writers, service designers, product managers, project managers, developers, newer UX writers and content designers, anyone who works on projects that involve writing and content planning with a team
Topics: writing workflows, collaboration planning, stakeholder management, discovery work for content, key inputs for writing, scoping writing/content work, managing approvals and sign-offs, types and categories of UX content
Descriptions | Calendar | Format | Pricing | FAQs
UX & Content Training 2023 Calendar
Workshops are scheduled for either Americas/Workday or APAC/Evening. Use New York / Eastern as primary reference; there may be timezone quirks. Workshops will always start at either 11am or 6pm for someone in New York City, USA.
Americas/Workday
New York: 11:00am to 3:00pm
San Francisco: 8:00am to 12:00pm
Chicago: 10:00am to 2:00pm
London: 4:00pm to 8:00pm
APAC/Evening
New York: 6:00pm to 10:00pm
San Francisco: 3:00pm to 7:00pm
Singapore: 7:00am to 11:00am
Sydney: 10:00am to 2:00pm
đź“ť Writing for Designers
Get the writing done on your design projects, every time.
Americas/Workday
September 11–12, 2023
Early registration pricing ends July 28.
Monday & Tuesday
Save My Spot
đź—ˇ Clarity Through Content Strategy
Stop tolerating ambiguity. Start kicking its ass.
Americas/Workday
October 2–3, 2023
Early registration pricing ends Aug. 25.
Monday & Tuesday
Save My Spot
🧠Mapping Content Ecosystems
Conquer content chaos and create strategic alignment.
Americas/Workday
November 13-14, 2023
Early registration pricing ends Sep. 29.
Monday & Tuesday
Save My Spot
If none of these sessions work for your team, consider a private workshop.
Descriptions | Calendar | Format | Pricing | FAQs
Interactive Design and Content Training
Public workshops consist of two online training sessions lasting four hours each, held on consecutive days. Each session is a mix of lecture, activities, breakout discussions, and Q&A. And of course, some breaks — one long break of ~20 minutes and several shorter ones.
The training is live and interactive, delivered via videoconferencing and an online whiteboard space. It’s a similar experience to an in-person training, except you don’t have to travel and can wear comfy clothes!
No additional work is required before, between, or after the workshop sessions. An optional list of recommended reading & media is provided, as well as optional pre- and post-workshop surveys.
A maximum of 20 participants will be in each public workshop; typically fewer.
Takeaways, Recordings, and Materials
Participants should plan to attend the workshop live.
The lecture portions of workshops are recorded for the benefit of the individual registrant, in case they need to step away for work or personal reasons, to catch up on later. To encourage more open sharing and learning during the session, recordings of small-group activities and breakouts are not provided. Recordings are sometimes plagued by technical glitches out of my control, which may degrade the quality of the final videos and/or necessitate providing a substitute from another session.
At a minimum, each workshop registration includes a readings and resources list, access to the “slides” (typically a Miro board, also available as a PDF), and copies of any templates or worksheets used in the workshop. Some workshops include access to additional materials, like ebooks or bonus videos.
Add-On: Expert Lunch & Learn
Since “Bring Your Workshop Instructor to Work Day” is not yet a thing, I’ve got this instead! Any organization that sends someone to a workshop in 2023 can add a private Q&A or lunch-and-learn session at a discount of over half my in-house speaking fee. You could schedule the session before the workshop to help your team map out learning goals, or schedule it for after to add an expert perspective during your after-action planning. Please contact me if you’re interested in this opportunity.
Descriptions | Calendar | Format | Pricing | FAQs
Pricing, Discounts, and Availability
The standard price for a seat in any public workshop is $895 USD. Seats are $695 with early registration, which ends 5–6 weeks before the start date — see individual workshop listing. A total of 20 seats are available in each workshop.
| Standard | Early | Sliding | Equity | |
|---|---|---|---|---|
| Individual | $895 | $695 | $250 | No cost |
| Group | $745 | $545 | n/a | n/a |
| 4 available | 2 available |
Reserve Your Spot
Need to make a budget request and worried about a session filling up? Want to be the first to register for a session not yet on sale? Use Save My Spot to stay in the loop on availability and be among the first with an opportunity to register. If your preferred workshop is not yet on sale but you’ve got budget to spend now, just send me a note and I’ll get you sorted.
Group Pricing
Groups of two or more registering together can request group pricing, which reduces the cost of a Standard seat by $150. This makes standard registration $745, and early registration just $545. You don’t have to be coworkers to request group pricing. Freelance friends, mentor/mentee, contractor/client teams, even accountabili-buddies are all fine. You just need to have your party assembled, so to speak, before you register.
The best price and experience for larger groups (10 or more) is a private workshop for your organization. Contact for details. Private workshops can be customized and the timing can be adjusted to fit your schedule.
If you’d like to talk directly about group pricing, private workshops, or similar, book a chat!
Sliding Scale Seats
Four sliding scale seats are available in each public workshop for $250. These are intended for people experiencing economic hardship or disparity against the U.S. dollar, or otherwise in need of affordable training for a good reason, no questions asked. Individuals at non-profit organizations without professional development funds are welcome to use the sliding scale option.
Equity Seats
Two no-cost equity seats are available for each workshop. A simple application is required, and will be available on a rolling basis as workshop dates near.
Being User-Centered | February 2023 | Equity Seats FilledMapping Content Ecosystems | April 2023 | Equity Seats FilledClarity Through Content Strategy | May 2023 | Equity Seats Filled- Writing for Designers | September 2023 | Apply
- Clarity Through Content Strategy | October 2023 | Apply
- Mapping Content Ecosystems | November 2023 | Apply
Non-Profit, Government, Higher Ed, and Other Discounts
I do not offer discounts for specific industries. Folks working for mission-driven organizations with limited professional development funds are welcome to register for a sliding scale seat.
Format | Pricing | Descriptions | Calendar | FAQs
Common Questions About Workshops
What payment methods are accepted?
Payment can be made directly via credit card via this website once the workshop is on sale. Payment can also be made via PayPal, ACH, or wire transfer; contact Scott for details or if you need an invoice or similar.
How do I register multiple people at once?
Once you have your discount code (ask Scott!), you can either have everyone check out and register themselves with that code, or else add multiple seats to your “cart” and check out with the code — in that case, please send Scott a list of names and email addresses for all registrants. (You can send this list as late as one week before the session if you need time to confirm attendees.)
Are refunds available?
Refunds are not offered for training workshops unless canceled or rescheduled by Scott.
If you find you’re unable to attend, you can ask to:
- Transfer registration to a colleague in same organization.
- Transfer registration to a future workshop (pending availability).
- Donate your seat to someone who’s requested financial assistance.
What is needed to participate in a workshop?
You’ll need a fast and reliable internet connection, headphones or earbuds, and the ability to access Miro and Google Meet, both of which can be run in a web browser.
You will not need your own Miro or Google account.
Invitations to the online meeting space and whiteboard will be part of a calendar invitation emailed to registrants, so an email address that you check regularly is also necessary, I suppose.
Do I have to have my camera on the whole time?
Oh God no, no no no. There will be some quiet individual activities and a healthy amount of breaks. You don’t have to be faux-extroverted online into a web camera for four straight hours, I promise.
“Cameras on” will be requested for portions like introductions, Q&A, and breakout discussion rooms. But you can always choose to turn your camera off as needed for your comfort or privacy.
Are these workshops appropriate for beginners?
Generally, yes. But that doesn’t mean they are “beginner level”. These trainings are based on frameworks of my own design. Frameworks are organized sets of ideas that help you navigate a complex topic more easily, and more readily remember key concepts and how to apply them.
A framework isn’t useful if it’s too complex or advanced. I think my frameworks are very approachable, even for beginners. It’s kind of my thing.
However, digital strategy is a complicated animal, and applying some of the tools, especially from Mapping Content Ecosystems and Clarity Through Content Strategy, might prove challenging for a new zookeeper (though really, all of this stuff is kind of difficult, isn’t it?).
Writing for Designers and Being User-Centered are both good starting points if you’re completely new to UX design, content design, or content strategy but have some sort of writing or marketing background.
Do you offer any in-person workshops?
I’m open to travel for private in-person training events and conferences. Mapping Content Ecosystems is particularly fun to do together in a physical space.
I also teach about similar topics at web and UX conferences, which often have workshop days.
Do you offer workshops on any other topics?
Yes. Additional topics and themes are available on my speaking page, in case you’re brainstorming for an internal conference or just need some inspiration.
Some of my other topics — e.g. Communicating Change, Designing Friendly Experiences — may find their way to the Lightning Learning 90-minute format, which will be marketed through my other channels and listed on the events page.
I have a quick question that’s not answered here, can I email you?
Of course! I’m at scott@kubie.co
Note that it’s .co, not .com — no ‘m’. If you’re writing me from a phone, it might try to add that ‘m’. Don’t let it!
A LinkedIn message works fine, too.
Can you help me select workshops for my team or otherwise navigate this process?
I’d love to! Book a time and let’s chat, or just send me an email.
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