Content ecosystem maps for content strategy

Key Articles

I've put together a four-part series on content ecosystem mapping for the Brain Traffic blog.

Overwhelmed by content chaos? A content ecosystem map might be just the thing. A content ecosystem map is a snapshot of what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.

Content ecosystem maps help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the map-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.


As delivered at Confab Higher Ed 2017 in Indianapolis.

I've also presented this as a half-day workshop and full-day workshop.

View this deck on Slideshare

"Taking notes more than tweeting in this one. Already want to come back and map our content ecosystem!"

Articles and resources from around the web about content ecosystems, content ecosystem mapping, and the value of maps.