Hello! I'm Scott. I'm a designer and digital strategist.
I'm Lead Content Strategist at Brain Traffic, an industry-leading content strategy agency in Minneapolis, and the author of Writing for Designers.
I’ve delivered over 60 public talks and workshops at web, design, and marketing conferences since 2010. I'd love to keynote your event, deliver training at your organization, be a guest on your podcast, or visit your meetup group. Just drop me a note.
Learn more about my current talks, workshops, and topics on my speaking page.
Original articles about design and content strategy
A list of articles and blog posts written by me and published elsewhere, mostly about UX design, writing for digital, and content strategy.
- Writing for Designers | A List Apart
- What to Do When You Need More Writers | Brain Traffic
- Assessing Your User-Centered Content Strategy | Brain Traffic
- Put the Work Before the Words | Brain Traffic
- How to Use a Content Ecosystem Map | Brain Traffic
- What Even Is a Website? | Brain Traffic
- The Situation Analysis: How to Put Your Research to Work | Brain Traffic
- How to Plan and Run a Content Strategy Alignment Workshop | Brain Traffic
- Dear User: Let's Be Friends | Medium
- An Introduction to Content Ecosystem Maps | Brain Traffic
- What to Include in a Content Ecosystem Map | Brain Traffic
- Clarity through content strategy | Gather Content
- How to make your team hate writing for you | Gather Content
Interviews and media
- Get to Know Scott Kubie | A Book Apart
- Scott Kubie’s new book “Writing for Designers” explains how to get writing done on design projects | Clay & Milk
- Scott Kubie and Content Ecosystems | The Content Strategy Podcast
- UX in 2018: Content | UX Booth
- Build Your Digital Writing Toolbox | Blend Interactive blog
- Content Strategy, In Their Words | Antics in Semantics blog
- Q&A: Scott Kubie on content strategy, UX, and design | Blaze Content blog
- Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites | College Web Editor
- Insight on Business: It's something but not brainstorming | Insight on Business
Other things
- Sustainable Content Governance Guide (contributor)
- 7x77 (personal newsletter project)
- Human in the Machine: Scratchpad (article/poem)
- Ignite Ames: Brainstorming is broken (video presentation)
- The Flyover Effect (retired design podcast)