
Hello! I'm Scott. I'm a designer and digital strategist.
I use design to help businesses clarify their thinking. This helps them:
- Communicate more effectively with customers.
- Make better strategic decisions about digital products and services.
I'm currently Lead Content Strategist at Brain Traffic, an industry-leading content strategy agency in Minneapolis, MN.
I’ve been speaking at web, design, and marketing conferences since 2012. I'd love to keynote your event, deliver training at your organization, be a guest on your podcast, or visit with your classroom or meetup group. Just drop me a note.
Original articles about design and content strategy
- What Even Is a Website?
- The Situation Analysis: How to Put Your Research to Work
- How to Plan and Run a Content Strategy Alignment Workshop
- Dear User: Let's Be Friends
- An Introduction to Content Ecosystem Maps
- What to Include in a Content Ecosystem Map
- Clarity through content strategy
- How to make your team hate writing for you
Interviews and media
- UX in 2018: Content | UX Booth
- Build Your Digital Writing Toolbox | Blend Interactive blog
- Content Strategy, In Their Words | Antics in Semantics blog
- Q&A: Scott Kubie on content strategy, UX, and design | Blaze Content blog
- Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites | College Web Editor
- Insight on Business: It's something but not brainstorming | Insight on Business
Other things
- Sustainable Content Governance Guide (contributor)
- 7x77 (personal newsletter project)
- Human in the Machine: Scratchpad (article/poem)
- Ignite Ames: Brainstorming is broken (video presentation)
- The Flyover Effect (retired design podcast)