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Ting follower numbers in navigation

Screenshot of Ting website where a main navigation item labeled Follow includes the number of followers in parenthesis.

This is on the main nav of the Ting website. I like how the follower numbers are displayed — it’s a nice way of adding a wee bit of persuasive rhetoric to a limited space. It doesn’t just say “please follow us” but rather “Join the 123,000+ other people that have already decided to follow us” in about the same amount of space.