This excerpt originally appeared as part of Issue 100 of the UX Writing Events newsletter on September 12, 2022. Would you lookie there?! Issue 100! Gotta say, it felt a little ambitious to go with a 3-digit number when I started indexing these issues, but we made it! Just 899 to go until the curse … Read more
This is such a desperate look. If an ex-boyfriend did this you’d be embarrassed for them. If I haven’t used your app in over a year the next email I want to get is about how you’re proactively initiating a process of deleting my account and purging all data in order to protect my privacy … Read more
This is on the main nav of the Ting website. I like how the follower numbers are displayed — it’s a nice way of adding a wee bit of persuasive rhetoric to a limited space. It doesn’t just say “please follow us” but rather “Join the 123,000+ other people that have already decided to follow … Read more
Amateur bands ask you to demonstrate your excitement. “Hey come on! You guys can do better than that! Get up here! Let’s see some dancing” Pros? They share their excitement. Which eventually infects the audience, and is returned back to them.