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Product Writing Crash Course

Learn thinky things

Folks seem to like my latest bit of advice for aspiring designers: Learn Thinky Things. I coined this advice (with an unconscious assist from Marc Maron, I suspect) as part of an off-the-cuff remark during UX Content Office Hours. Someone asked whether content designers need to learn Figma, a popular tool for front-end design. I shared my response as a … continue

Oh, to be unreachable

I would have a healthier relationship with technology and social media — and be healthier in general — if it were easier to take the phone off the hook. Alas, I don’t think any product teams are rewarded for maximizing DIUWMBAUAASPITF (that’s ‘daily inactive users who might become active users again at some point in … continue

Give him some room

When it comes to maintaining a productive, creatively fulfilling life, the simple answers are terribly alluring. I’ve swooned to the siren songs of bucking up and toughening up and not giving a fuck and pulling on my bootstraps just a little bit harder. But like the Sirens themselves, those songs are just myths. What I’ve … continue

Long paragraphs

“So often the long paragraphs I write in life are responses to Facebook posts, or reply letters to someone, or … I can put together a three-paragraph letter that burns the hair off of your eyebrows about almost any topic.” – John Roderick on the Road Work podcast I like this thought technology: Where do … continue

Islands and icebergs

Spent all week working on something and I just trashed it. Wasn’t coming together. Hate to do it because you never know if you were almost there. Sometimes you’re hating it and hating it, and you keep sailing on, and then blam-oh! There she is! I see land, boys! But maybe you stopped just before … continue

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