A collection of my articles and formal writing about design, content strategy, UX, and the creative process.
Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no. … Read more
As soon as something more formal than conversation starts taking place, many designers feel like they need to ask for a permission slip. You don’t. Never delegate understanding.
If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.
The project managers turns to you and asks: “How long is it going to take to write this?” Hoo boy. It’s time to proceed very, very carefully.
Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.
Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).
The introduction of my book Writing for Designers is available to read for free on A List Apart.
Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.
Three important questions to ask yourself when moving toward a more user-centered content strategy.
Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.