A collection of my articles and formal writing about design, content strategy, UX, and the creative process.
Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no.…Continue readingHow many content reviewers are enough?
As soon as something more formal than conversation starts taking place, many designers feel like they need to ask for a permission slip. You don’t. Never delegate understanding.Continue readingMaking Sense of Things is a Designer’s Job
If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.Continue readingWho should own the text in our design process?
The project managers turns to you and asks: “How long is it going to take to write this?” Hoo boy. It’s time to proceed very, very carefully.Continue readingHow do you estimate the time needed for doing the writing?
Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.Continue readingShould UX Writers use Lorem Ipsum?
Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).Continue readingMaking Time for Content Strategy
The introduction of my book Writing for Designers is available to read for free on A List Apart.Continue readingIntroduction to Writing for Designers
Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.Continue readingWhat to Do When You Need More Writers
Three important questions to ask yourself when moving toward a more user-centered content strategy.Continue readingAssessing Your User-Centered Content Strategy
Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.Continue readingPut the Work Before the Words