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Category: Articles

A collection of my articles and formal writing about design, content strategy, UX, and the creative process.

How many content reviewers are enough?

Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of…

Continue reading How many content reviewers are enough?
Published March 5, 2020
Tagged content design, content strategy, How to Get the Writing Done, writing

Making Sense of Things is a Designer’s Job

Photograph of the exterior of the Eames house.

As soon as something more formal than conversation starts taking place, many designers feel like they need to ask for a permission slip. You don’t. Never delegate understanding.

Published March 3, 2020
Tagged Charles Eames, design thinking, UX

Who should own the text in our design process?

If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.

Published February 26, 2020
Tagged How to Get the Writing Done, UX writing, writing, writing workflows

How do you estimate the time needed for doing the writing?

The project managers turns to you and asks: “How long is it going to take to write this?” Hoo boy. It’s time to proceed very, very carefully.

Published February 4, 2020
Tagged How to Get the Writing Done, productivity, UX writing, writing, writing workflows

Should UX Writers use Lorem Ipsum?

Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.

Published January 18, 2020
Tagged design, How to Get the Writing Done, writing, writing workflows

Making Time for Content Strategy

Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).

Published November 19, 2019
Tagged content strategy, productivity

Introduction to Writing for Designers

The introduction of my book Writing for Designers is available to read for free on A List Apart.

Published October 18, 2018
Tagged design, writing for designers

What to Do When You Need More Writers

Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.

Published September 27, 2018
Tagged content design, content strategy, writing workflows

Assessing Your User-Centered Content Strategy

Three important questions to ask yourself when moving toward a more user-centered content strategy.

Published August 14, 2018
Tagged being user-centered, content design, content strategy, UX

Put the Work Before the Words

Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.

Published June 7, 2018
Tagged content strategy, stakeholder management

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This is kubie.co, the online home of Scott Kubie, a designer who writes. Scott is the author of Writing for Designers and the organizer of Content Events and the Content Career Accelerator.

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