You can’t climb a non-existent fence.
Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.
There’s a difference between “people might notice this” and “this is going to cause a problem”.