Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.Continue readingPut the Work Before the Words
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Tag: stakeholder management
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What Even Is a Website?
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?Continue readingWhat Even Is a Website?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.Continue readingThe Situation Analysis: How to Put Your Research to Work
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.Continue readingHow to Plan and Run a Content Strategy Alignment Workshop
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Noticing vs. Caring
A quick thought on feedback and reviewing designs — perhaps of particular use to junior designers whose work goes in front of a more senior designer or manager before stakeholders see it. Busy stakeholders and managers will often try to poke holes in a design or draft just to see if you’re confident in it. The particular…Continue readingNoticing vs. Caring