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Put the Work Before the Words

Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.Continue readingPut the Work Before the Words

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Articles

What Even Is a Website?

Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?Continue readingWhat Even Is a Website?

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The Situation Analysis: How to Put Your Research to Work

Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.Continue readingThe Situation Analysis: How to Put Your Research to Work

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How to Plan and Run a Content Strategy Alignment Workshop

If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.Continue readingHow to Plan and Run a Content Strategy Alignment Workshop

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Blog Posts

Noticing vs. Caring

A quick thought on feedback and reviewing designs — perhaps of particular use to junior designers whose work goes in front of a more senior designer or manager before stakeholders see it. Busy stakeholders and managers will often try to poke holes in a design or draft just to see if you’re confident in it. The particular…Continue readingNoticing vs. Caring