What even is a website?
We all use them. Work on them. Design them. But what are they?
digital strategy
What the heck is content ecosystem mapping?
Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand an environment, problem, or situation. … continue
Extremely useful articles about UX content and design
A collection of articles you’ll want to send to someone else.
The Website of Theseus
A ship is more than the wood it’s made of, and a website is more than code, content, and design. It’s the ownership, policies, history, even the culture of the organization that publishes it.
The Situation Analysis: How to Put Your Research to Work
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
What to Include in a Content Ecosystem Map
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
An Introduction to Content Ecosystem Maps
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.
How to Plan and Run a Content Strategy Alignment Workshop
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.