What the heck is content ecosystem mapping?

Excerpted screenshot of a larger diagram comprised of labeled bubbles connected by labeled lines, forming phrases like: Content Ecosystem Mapping - produces - Content Ecosystem Maps

Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand an environment, problem, or situation. … Read more

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