Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand an environment, problem, or situation. … Read more
A collection of articles you’ll want to send to someone else.
A ship is more than the wood it’s made of, and a website is more than code, content, and design. It’s the ownership, policies, history, even the culture of the organization that publishes it.
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.