A ship is more than the wood it’s made of, and a website is more than code, content, and design. It’s the ownership, policies, history, even the culture of the organization that publishes it.Continue readingThe Website of Theseus
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Tag: digital strategy
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What Even Is a Website?
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?Continue readingWhat Even Is a Website?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.Continue readingThe Situation Analysis: How to Put Your Research to Work
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.Continue readingWhat to Include in a Content Ecosystem Map
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.Continue readingAn Introduction to Content Ecosystem Maps
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.Continue readingHow to Plan and Run a Content Strategy Alignment Workshop