One of the first times I presented on ecosystem mapping, an attendee shared an image of their own map they’d been inspired to create. It was interesting, colorful, and information-rich. But also? It wasn’t what I’d call an ecosystem map. At first I worried about the quality and clarity of my presentation. But others shared…Continue readingSometimes the box is more fun
If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board and getting the work done.Continue readingHow to Plan Your Content Ecosystem Mapping Project
Used a couple of Sharpie twin tips and my Baron Fig Mastermind pad to prototype my latest post for the Brain Traffic blog. Normally when I use pen and paper in my writing workflow it’s very messy and haphazard — notes jotted in random places, maybe a partial mind map, maybe a bullet point of…Continue readingSketching a blog post
What do you do with that shiny new content ecosystem map you’ve created? Here’s how to effectively put your map into practice.Continue readingHow to Use a Content Ecosystem Map
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.Continue readingWhat to Include in a Content Ecosystem Map
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.Continue readingAn Introduction to Content Ecosystem Maps