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Blog Posts

Sometimes the box is more fun

One of the first times I presented on ecosystem mapping, an attendee shared an image of their own map they’d been inspired to create. It was interesting, colorful, and information-rich. But also? It wasn’t what I’d call an ecosystem map. At first I worried about the quality and clarity of my presentation. But others shared…Continue readingSometimes the box is more fun

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Blog Posts

How to Plan Your Content Ecosystem Mapping Project

If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board and getting the work done.Continue readingHow to Plan Your Content Ecosystem Mapping Project

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Blog Posts

Sketching a blog post

Used a couple of Sharpie twin tips and my Baron Fig Mastermind pad to prototype my latest post for the Brain Traffic blog. Normally when I use pen and paper in my writing workflow it’s very messy and haphazard — notes jotted in random places, maybe a partial mind map, maybe a bullet point of…Continue readingSketching a blog post

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Articles

How to Use a Content Ecosystem Map

What do you do with that shiny new content ecosystem map you’ve created? Here’s how to effectively put your map into practice.Continue readingHow to Use a Content Ecosystem Map

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Articles

What to Include in a Content Ecosystem Map

We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.Continue readingWhat to Include in a Content Ecosystem Map

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Articles

An Introduction to Content Ecosystem Maps

A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.Continue readingAn Introduction to Content Ecosystem Maps