Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is…
Tag: content ecosystems
Sometimes the box is more fun
One of the first times I presented on ecosystem mapping, an attendee shared an image of their own map they’d…
How to Plan Your Content Ecosystem Mapping Project
If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board and getting the work done.
Sketching a blog post
Used a couple of Sharpie twin tips and my Baron Fig Mastermind pad to prototype my latest post for the…
How to Use a Content Ecosystem Map
What do you do with that shiny new content ecosystem map you’ve created? Here’s how to effectively put your map into practice.
What to Include in a Content Ecosystem Map
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
An Introduction to Content Ecosystem Maps
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.