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From the notebook: Maps and stories and journeys

Been developing a new workshop to help orient practitioners to all of the various tools available for being user-centered in their content strategy work. It’s been interesting and maddening at the same time. There’s a good deal of semantic diffusion across the various tools and methodologies. And many were blatantly misnamed to begin with. In…Continue readingFrom the notebook: Maps and stories and journeys

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Articles

What to Include in a Content Ecosystem Map

We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.Continue readingWhat to Include in a Content Ecosystem Map