Conference diary: Confab 2018

Holy shit. So was that a conference or was that a conference? I’m still reeling from the end of Confab 2018, a (the) content strategy conference held annually here in Minneapolis, Minnesota. My employer, Brain Traffic, produces the event. My primary contribution leading up to Confab is to interject unasked-for advice into conversations I overhear…

From the notebook: Maps and stories and journeys

Been developing a new workshop to help orient practitioners to all of the various tools available for being user-centered in their content strategy work. It’s been interesting and maddening at the same time. There’s a good deal of semantic diffusion across the various tools and methodologies. And many were blatantly misnamed to begin with. In…