Categories
Blog Posts

Content strategy is not just one thing

This essay originally appeared in Issue 025 of my UX Writing Events newsletter. You may have read that Facebook’s content strategy team is now their content design team. In the relatively small world of UX content people like you and me, it’s generated a lot of discussion. I’ve been bothered by how narrow and 1-dimensional the conversation has…Continue readingContent strategy is not just one thing

Categories
Blog Posts

Design jobs and design roles are not the same thing

Many product teams struggle to collaborate well on projects — making websites, building apps, creating content, authoring documentation, etc. — because they have not distinguished jobs from roles. Too often, teams allow roles to be merely inferred by job title, rather than slowing down to have a conversation about who’s doing what and why. This…Continue readingDesign jobs and design roles are not the same thing

Categories
Blog Posts

The Most Useful Articles about UX Content and Design

A collection of articles you’ll want to send to someone else.Continue readingThe Most Useful Articles about UX Content and Design

Categories
Links

One or two readers will do

Solid evergreen advice in this piece on providing feedback on longform content like blog articles. I especially echo this sentiment: [M]ultiple teammates giving feedback can confuse the writer and may also contradict each other’s feedback. Put some trust in the writer you’re working with and understand that you need one or two, at best, sets…Continue readingOne or two readers will do

Categories
Blog Posts

Four Tips on Writing About Design

Some thoughts on producing high-quality design articles that actually get shared.Continue readingFour Tips on Writing About Design

Categories
FAQs

What should I put in my UX content portfolio?

Whether you’re applying to be a UX writer, content strategist, product content strategist, or product designer, your portfolio should tell a story about YOU.Continue readingWhat should I put in my UX content portfolio?

Categories
FAQs

How do I get started in content strategy?

There are as paths into content strategy as there are content strategists. This is my take on getting started in the field.Continue readingHow do I get started in content strategy?

Categories
FAQs

How did you get started in content strategy?

I’ve worked on the content side of digital experiences since 2009. Here’s how I got started. Continue readingHow did you get started in content strategy?

Categories
Articles

How many content reviewers are enough?

Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no.…Continue readingHow many content reviewers are enough?

Categories
Articles

Making Time for Content Strategy

Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).Continue readingMaking Time for Content Strategy