Content strategy is not just one thing

This essay originally appeared in Issue 025 of my UX Writing Events newsletter. You may have read that Facebook’s content strategy team is now their content design team. In the relatively small world of UX content people like you and me, it’s generated a lot of discussion. I’ve been bothered by how narrow and 1-dimensional the conversation has…

Design jobs and design roles are not the same thing

Many product teams struggle to collaborate well on projects — making websites, building apps, creating content, authoring documentation, etc. — because they have not distinguished jobs from roles. Too often, teams allow roles to be merely inferred by job title, rather than slowing down to have a conversation about who’s doing what and why. This…

One or two readers will do

Solid evergreen advice in this piece on providing feedback on longform content like blog articles. I especially echo this sentiment: [M]ultiple teammates giving feedback can confuse the writer and may also contradict each other’s feedback. Put some trust in the writer you’re working with and understand that you need one or two, at best, sets…