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One or two readers will do

Solid evergreen advice in this piece on providing feedback on longform content like blog articles. I especially echo this sentiment: [M]ultiple teammates giving feedback can confuse the writer and may also contradict each other’s feedback. Put some trust in the writer you’re working with and understand that you need one or two, at best, sets…Continue readingOne or two readers will do

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Blog Posts

Four Tips on Writing About Design

Some thoughts on producing high-quality design articles that actually get shared.Continue readingFour Tips on Writing About Design

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FAQs

What should I put in my UX content portfolio?

Whether you’re applying to be a UX writer, content strategist, product content strategist, or product designer, your portfolio should tell a story about YOU.Continue readingWhat should I put in my UX content portfolio?

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How do I get started in content strategy?

There are as paths into content strategy as there are content strategists. This is my take on getting started in the field.Continue readingHow do I get started in content strategy?

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FAQs

How did you get started in content strategy?

I’ve worked on the content side of digital experiences since 2009. Here’s how I got started. Continue readingHow did you get started in content strategy?

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Articles

How many content reviewers are enough?

Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no.…Continue readingHow many content reviewers are enough?

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Articles

Making Time for Content Strategy

Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).Continue readingMaking Time for Content Strategy

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Blog Posts

A Year of Writing for Designers

My first book, Writing for Designers, was released by A Book Apart one year ago today. Personally, much of the past year has been a blur. I experienced a profound loss in December in the death of my mother, a scant 68 days after the book was first released. Reflecting on a year since the…Continue readingA Year of Writing for Designers

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Blog Posts

The map in your head

I’ve written four articles now about content ecosystem mapping. I’ve coached clients through producing them, I’ve led workshops on them, and I’ve given many talks about them (and their big brother, concept models). A point I stress over and over, but is hard to make stick, is that the activity of making the map is…Continue readingThe map in your head

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Blog Posts

I’m not looking at you

A new post I wrote for work went up on the Brain Traffic blog yesterday. Continues the series on ecosystem mapping. I knocked this one out quickly, albeit late (sorry Bailey), but only after a lot of hemming and hawing. Sometimes I forget my own advice and just stare stubbornly at a blank screen, then…Continue readingI’m not looking at you