How many content reviewers are enough?

Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no.…

The map in your head

I’ve written four articles now about content ecosystem mapping. I’ve coached clients through producing them, I’ve led workshops on them, and I’ve given many talks about them (and their big brother, concept models). A point I stress over and over, but is hard to make stick, is that the activity of making the map is…

UX Book Club Meetup at Solstice

Recently back from an overnight trip to Chicago to speak with their UX Book Club. My book Writing for Designers was the featured book, and they hosted a Q&A style event with the author, who is me! This was the first time I’ve been at an in-person event specifically because I wrote a book. I…