If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board and getting the work done.Continue readingHow to Plan Your Content Ecosystem Mapping Project
Tag: content strategy
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Unambiguously mine
My book is in print now. Available in print, anyway. Print on demand. I have a printed copy. (I don’t want to get “you wrote a text”-ed about my book and its relationship to paper. But I digress.) I did not know this was going to happen when I agreed to write for the Briefs…Continue readingUnambiguously mine
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Talking to myself to others
The recording is up from my How to Get the Writing Done webinar this week for Gather Content. I think it’s a good one. Leading a one-to-many webinar is a strange affair. Me, alone in my office, wearing a headset, talking out loud at what I hope is a normal volume to an audience of…Continue readingTalking to myself to others
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UX Book Club Meetup at Solstice
Recently back from an overnight trip to Chicago to speak with their UX Book Club. My book Writing for Designers was the featured book, and they hosted a Q&A style event with the author, who is me! This was the first time I’ve been at an in-person event specifically because I wrote a book. I…Continue readingUX Book Club Meetup at Solstice
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What to Do When You Need More Writers
Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.Continue readingWhat to Do When You Need More Writers
Three important questions to ask yourself when moving toward a more user-centered content strategy.Continue readingAssessing Your User-Centered Content Strategy
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Put the Work Before the Words
Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.Continue readingPut the Work Before the Words
One my favorite talks I give is about making Dale Carnegie’s 9 Golden Principles for Being a Friendlier Person an accessible idea for UX designers. The first principle is often one of the hardest to adhere to, both IRL and on the web: Never criticize, condemn, or complain. When a user does something we perceive…Continue readingstopit, Golden Principles, and the Golden Bridge
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How I put together my latest workshop
I did a completely new workshop (and related talk) at Confab this year. By completely new, I mean: Not upcycled from a talk I’ve already given Not an evolution on a previous talk or workshop Not based on a blog post or other writing So new, new, new. It was a lot of work. Confab…Continue readingHow I put together my latest workshop
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Conference diary: Confab 2018
Holy shit. So was that a conference or was that a conference? I’m still reeling from the end of Confab 2018, a (the) content strategy conference held annually here in Minneapolis, Minnesota. My employer, Brain Traffic, produces the event. My primary contribution leading up to Confab is to interject unasked-for advice into conversations I overhear…Continue readingConference diary: Confab 2018