Made my first trip out to Sioux Falls and to Now What Workshops last week to talk about writing tools with some lovely folks. I wasn’t able to stay as long as I’d have liked but I did get to sit in on Laura Creekmore’s morning workshop on content modeling. I sketched a few notes: … Read more
A mostly-anonymous donor left $10 million to Seattle’s KEXP. Great public radio institution. I stream it from time to time and love their in-studio performances on YouTube, like this one featuring Guantanamo Baywatch. Rewatched Marc Maron: Too Real (Netflix). He articulates a problem I understand all too well: “I kind of just want to do … Read more
Listening to this Bodega track on repeat thanks to my friend Jess. I don’t know anything about them. Tranquilized bears, falling from trees to trampolines. That’s all. Art that overcomes barriers, literally. Humanity detected a star whose light is 3/4 as old as our entire universe. Kyle Kinane is episode 3 of season 2 of … Read more
More or less, anyway. I passed the lists from Des Moines Content Nerds on to Quentin for Experiencing UX. He invited me back to keynote World IA Day Des Moines in February. The Kristina Halvorson invited herself to present to our meetup group when it was still Content Nerds, and now I work for her. … Read more
On why artists need to be challenged: Art should be well-subsidized, yes. But the purchase of a completed painting or a sculpture, the commisioning of a mural—or perhaps the publication of a poem or a novel or the production of a play—all these forms of recognition are the rewards of mature work. They are not … Read more
Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?
Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.