It’s just words on websites

Unless you are working on content that is getting carved into a monument or put on a plaque being sent into space for future civilizations to find, you have my permission to relax.

Content strategy is not just one thing

This essay originally appeared in Issue 025 of my UX Writing Events newsletter. You may have read that Facebook’s content strategy team is now their content design team. In the relatively small world of UX content people like you and me, it’s generated a lot of discussion. I’ve been bothered by how narrow and 1-dimensional the conversation has…