The value of content design is built-in and self-evident. (the brick analogy)

Let’s imagine something together: Your digital product company has decided to build a new headquarters. The design of the building calls for a brick exterior. (Great choice, by the way.) Do you imagine you will hire bricklayers to lay those brick? Why bother, right? Who needs ’em? Everyone knows how blocks work. Stack stack stack. … Read more

Good interfaces are not, in fact, like jokes

Some of the most insidious design advice ends up sticking around because it sounds true. Or clever. Or both. I suppose this is true of all bad advice. One particular piece of true-sounding, clever-sounding, and ultimately dangerously-reductive advice that irks me is the trope that compares good interface design to a good joke. You might have seen it in this form: A user interface … Read more

It’s all made up, and that’s okay

Is content strategy … real? Product strategy? UX strategy? Customer experience? What about content design? Information architecture? Experience architecture? The answer to any of these, depending on my mood, is either yes, no, or who cares. Mostly, and most importantly, it’s “Who cares?”. Arguments about what “does and doesn’t exist” in design land to be … Read more

Hire Product People Who Already Understand Content

This article originally appeared in Issue 050 of UX Writing Events. For some reason (tequila, mostly) I vented a bit of frustration yesterday afternoon with the way content work is often viewed in product land. This tweet seemed to resonate the most with folks: Imagine how much productivity you could unlock by hiring product leadership who already understand … Read more

Design jobs and design roles are not the same thing

Many product teams struggle to collaborate well on projects — making websites, building apps, creating content, authoring documentation, etc. — because they have not distinguished jobs from roles. Too often, teams allow roles to be merely inferred by job title, rather than slowing down to have a conversation about who’s doing what and why. This … Read more

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