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Weaponized

A bit jarring to see one of the tools of my trade — customer journey maps — pop up in this article about the 737 Max and Boeing’s efforts to manage customer “anxiety” about their totally safe airplane that’s killed 346 men, women, and children. (So far.) I’ve been trying to imagine how it will…Continue readingWeaponized

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The system is a lie

I’ve always been enamored with product ecosystems. It’s rare that I’ll buy anything without researching what kind of accessories I can get with it. Does it have an official case, pouch, or sleeve? Can you change the tip, the handle, the grip? What can I upgrade? What can I combine it with? LEGO was both…Continue readingThe system is a lie