It’s a website, not a carnival.

If you’re a UX writer, content designer, or similar, you need to learn to resist the pressure to be clever, to be funny, to be creative, to “make it pop”, to “give it personality” — especially if you’re not sure that it’s appropriate for the experience. (It’s probably not.)

Where and How to Find UX Writing, Content Design, and Content Strategy Jobs

Your search for a UX content job may not resemble any of your prior job searches, especially if you are trying to transition from a professional background outside of product and UX. You’ll need to look and read more carefully, search more deeply and creatively, and, in some cases, work quite a bit harder than you might have to work for another kind of job.