Content strategy is not just one thing

This essay originally appeared in Issue 025 of my UX Writing Events newsletter. You may have read that Facebook’s content strategy team is now their content design team. In the relatively small world of UX content people like you and me, it’s generated a lot of discussion. I’ve been bothered by how narrow and 1-dimensional the conversation has…

How do I get started in UX writing?

There’s no magic bullet for getting your first official UX writing job. No single experience, program, or certification will put your resume on the top of the stack or get you that callback. Before you spend money on a camp or certificate, consider what you need to get out the program. That’s what should guide you. Will…

How many content reviewers are enough?

Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no.…