When reviewing or critiquing design work, it’s so, so, tempting to see something different…a different word, a different phrasing, a different pattern…and want to “fix” that difference. But making things consistent just for consistency’s sake sometimes leads us to the wrong choice.
What are you actually trying to accomplish with your content design or UX writing portfolio? Here’s one answer: Show someone that you understand it. That’s the short version, anyway, from my response to a question about portfolios and case studies during the recent SVC-hosted panel on landing your first content design job. The gist of my sentiment is that, … Read more
The fine folks at the School of Visual Concepts, for whom I occasionally lead a course on Content Strategy Fundamentals, have made the video available from a recent panel discussion I participated in, moderated by Elly Searle, about getting your first job in content design. I’m of the opinion that the job you have now … Read more
Is content strategy … real? Product strategy? UX strategy? Customer experience? What about content design? Information architecture? Experience architecture? The answer to any of these, depending on my mood, is either yes, no, or who cares. Mostly, and most importantly, it’s “Who cares?”. Arguments about what “does and doesn’t exist” in design land to be … Read more
Wanting to know “the rules” is a very natural impulse when it comes to writing. Learning and following the rules – of spelling, of grammar and usage, of how term papers are supposed to be formatted – was part and parcel of how most of us learned to write. This perspective can be detrimental when … Read more
This article originally appeared in Issue 050 of UX Writing Events. For some reason (tequila, mostly) I vented a bit of frustration yesterday afternoon with the way content work is often viewed in product land. This tweet seemed to resonate the most with folks: Imagine how much productivity you could unlock by hiring product leadership who already understand … Read more
Content design is more than writing. Please send us your writing samples. Content design is more than writing. Please take this UX writing test. Content design is more than writing. Take ten minutes to review this and then provide feedback on the writing. Come on now. Do I even have to explain myself here? Bringing … Read more
A version of this originally appeared in Issue 043 of my UX Writing Events newsletter. For a joint meetup of Content Marketing Atlanta and IxDA Atlanta earlier this year, the top question for me from both groups was some version of: “What is up with all of these different content roles?” To illustrate my take … Read more
It’s not easy to build a complex set of interrelated, esoteric skills in an ever-evolving landscape of people and technology and business. But it would be weird if it were easy.
