How do I get started in content strategy?
There are as paths into content strategy as there are content strategists. This is my take on getting started in the field.
content strategy
How did you get started in content strategy?
I’ve worked on the content side of digital experiences since 2009. Here’s how I got started.
How many content reviewers are enough?
Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no. … Read more
Making Time for Content Strategy
Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self).
A Year of Writing for Designers
My first book, Writing for Designers, was released by A Book Apart one year ago today. Personally, much of the past year has been a blur. I experienced a profound loss in December in the death of my mother, a scant 68 days after the book was first released. Reflecting on a year since the … Read more
The map in your head
I’ve written four articles now about content ecosystem mapping. I’ve coached clients through producing them, I’ve led workshops on them, and I’ve given many talks about them (and their big brother, concept models). A point I stress over and over, but is hard to make stick, is that the activity of making the map is … Read more
I’m not looking at you
A new post I wrote for work went up on the Brain Traffic blog yesterday. Continues the series on ecosystem mapping. I knocked this one out quickly, albeit late (sorry Bailey), but only after a lot of hemming and hawing. Sometimes I forget my own advice and just stare stubbornly at a blank screen, then … Read more
How to Plan Your Content Ecosystem Mapping Project
If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board and getting the work done.
Unambiguously mine
My book is in print now. Available in print, anyway. Print on demand. I have a printed copy. (I don’t want to get “you wrote a text”-ed about my book and its relationship to paper. But I digress.) I did not know this was going to happen when I agreed to write for the Briefs … Read more
Talking to myself to others
The recording is up from my How to Get the Writing Done webinar this week for Gather Content. I think it’s a good one. Leading a one-to-many webinar is a strange affair. Me, alone in my office, wearing a headset, talking out loud at what I hope is a normal volume to an audience of … Read more