stopit, Golden Principles, and the Golden Bridge

One my favorite talks I give is about making Dale Carnegie’s 9 Golden Principles for Being a Friendlier Person an accessible idea for UX designers. The first principle is often one of the hardest to adhere to, both IRL and on the web: Never criticize, condemn, or complain. When a user does something we perceive…

Conference diary: Confab 2018

Holy shit. So was that a conference or was that a conference? I’m still reeling from the end of Confab 2018, a (the) content strategy conference held annually here in Minneapolis, Minnesota. My employer, Brain Traffic, produces the event. My primary contribution leading up to Confab is to interject unasked-for advice into conversations I overhear…

Ecosystems and origins on The Content Strategy Podcast

The boss had me as a guest on her new podcast about content strategy, The Content Strategy Podcast (great name). I can’t bear to listen to it but I hope you will. There’s a transcript, too. Behind-the-scenes: I went home to record from my apartment so we wouldn’t have to mess with a multi-mic set-up…

From the notebook: Maps and stories and journeys

Been developing a new workshop to help orient practitioners to all of the various tools available for being user-centered in their content strategy work. It’s been interesting and maddening at the same time. There’s a good deal of semantic diffusion across the various tools and methodologies. And many were blatantly misnamed to begin with. In…