Tag: ecosystem maps

What the heck is content ecosystem mapping?

November 15, 2023March 28, 2023 by Scott Kubie

Excerpted screenshot of a larger diagram comprised of labeled bubbles connected by labeled lines, forming phrases like: Content Ecosystem Mapping - produces - Content Ecosystem Maps

Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand an environment, problem, or situation. … Read more

Sometimes the box is more fun

November 15, 2023January 3, 2020 by Scott Kubie

One of the first times I presented on ecosystem mapping, an attendee shared an image of their own map they’d been inspired to create. It was interesting, colorful, and information-rich. But also? It wasn’t what I’d call an ecosystem map. At first I worried about the quality and clarity of my presentation. But others shared … Read more