Mapping Content Ecosystems | April 2023

Description

Schedule

This online training workshop takes place over two sessions on April 17 and 18. It’s in the Americas / Workday timeslot described on the workshops overview page.

If you have questions about the time or timezones please ask Scott in advance. The workshop is best experienced live, and not all portions are recorded.

April 17–18

Americas/Workday
New York: 11:00am to 3:00pm

San Francisco: 8:00am to 12:00pm
Chicago: 10:00am to 2:00pm
London: 4:00pm to 8:00pm

Summary

Mapping Content Ecosystems: Map Your Reality & Design Your Future

Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts. The mapping process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.

Great for: agency strategists and consultants, in-house content strategy teams, website design and build teams, anyone working on complex information spaces, teams planning website migrations or redesigns, strategy-minded OOUX’ers

Topics: strategic alignment, current state analysis, future state design, governance, content models, visualizing strategy, concept modeling, mental modeling, discovery, stakeholder management, cross-functional collaboration, website redesigns, website consolidations and migrations, rebrands

Learn about content ecosystem mapping

Technology Requirements

You’ll need a fast and reliable internet connection, a webcam, headphones or earbuds, and the ability to use Miro and Google Meet to participate in this training workshop. Miro has an app that we recommend installing for your convenience, but you can run it in a web browser as well. You do not need your own Miro account. We encourage you to go ‘cameras on’ for introductions, small group discussions, and any Q&A, but you’re welcome to go ‘camera off’ during lecture portions or as needed for personal reasons.

Group Pricing

Group pricing is available for any group of two or more that make a plan to register together; you do not have to work for the same organization. Friends, mentor/mentee, client/agency, what have you. Contact Scott with a list of your group members to request the discount code, which reduces the cost of each registration by $150.

Refunds and Transfers

Refunds are not available for this training workshop. If you find you’re unable to attend, you can ask to transfer your registration to a colleague or donate it to someone who’s requested financial assistance; contact Scott for assistance.

Code of conduct

Participation in the workshop is governed by this code of conduct.