A designer who writes.
Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no. … continue
If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.
The project managers turns to you and asks: “How long is it going to take to write this?” Hoo boy. It’s time to proceed very, very carefully.
Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.
Or you will, if you subscribe. Personal dispatches from the desk of Scott Kubie, a designer who writes.