Who should own the text in our design process?
If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.
A designer who writes.
If you don’t articulate and assign the writing role, then either everyone is the writer, or no one is the writer. Neither situation is fun.
The project managers turns to you and asks: “How long is it going to take to write this?” Hoo boy. It’s time to proceed very, very carefully.
Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.
Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.
Being a good writer makes for better writing, but it doesn’t make it more fun. Thoughtless interactions can make it even less fun.
Or you will, if you subscribe. Personal dispatches from the desk of Scott Kubie, a designer who writes.