Content ecosystems: reduce content chaos with a model of your content reality
As delivered at Confab Central 2017 in Minneapolis, Minnesota.
Overwhelmed by content chaos? A content ecosystem model might be just the thing. A content ecosystem model is a snapshot of what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology systems—and how it all interacts.
Content ecosystem models help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the model-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.
A few things referenced during the talk...
- Developing your content ecosystem - article by Hilary Marsh
- An article summarizing the 1959 American National Exhibition in Moscow
- America's Last Top Model episode of the podcast 99% Invisible about the Mississippi River Basin model
- The PJ Mode Collection of persuasive cartography
- Election 2016 County-Level results mapped in 3D
- Maps of the 2016 US presidential election results by Mark Newman, University of Michigan
- The Theory Underlying Concept Maps and How to Construct and Use Them by Novak and Cañas
- Communicating Design by Dan M. Brown on Amazon (Has a nice introduction to concept maps in design. Ecosystem maps are a type of concept map.)