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The value of content design is built-in and self-evident. (the brick analogy)

Let’s imagine something together: Your digital product company has decided to build a new headquarters. The design of the building calls for a brick exterior. (Great choice, by the way.) Do you imagine you will hire bricklayers to lay those brick? Why bother, right? Who needs ’em? Everyone knows how blocks work. Stack stack stack. … continue

Oh, to be unreachable

I would have a healthier relationship with technology and social media — and be healthier in general — if it were easier to take the phone off the hook. Alas, I don’t think any product teams are rewarded for maximizing DIUWMBAUAASPITF (that’s ‘daily inactive users who might become active users again at some point in … continue

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