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Writing ain’t religion

Choose a writing method that works for your team, content, and audience. Writing ain’t religion, friends. It’s okay to attend more than one church.  Let’s take content design, for instance. Content design is generally my top choice when: A) writing content that has to support as broad of an audience as possible, and/orB) making content … continue

It’s a website, not a carnival.

If you’re a UX writer, content designer, or similar, you need to learn to resist the pressure to be clever, to be funny, to be creative, to “make it pop”, to “give it personality” — especially if you’re not sure that it’s appropriate for the experience. (It’s probably not.)

Good interfaces are not, in fact, like jokes

Some of the most insidious design advice ends up sticking around because it sounds true. Or clever. Or both. I suppose this is true of all bad advice. One particular piece of true-sounding, clever-sounding, and ultimately dangerously-reductive advice that irks me is the trope that compares good interface design to a good joke. You might have seen it in this form: A user interface … continue

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