A designer who writes.
Choose a writing method that works for your team, content, and audience. Writing ain’t religion, friends. It’s okay to attend more than one church. Let’s take content design, for instance. Content design is generally my top choice when: A) writing content that has to support as broad of an audience as possible, and/orB) making content … continue
If you’re a UX writer, content designer, or similar, you need to learn to resist the pressure to be clever, to be funny, to be creative, to “make it pop”, to “give it personality” — especially if you’re not sure that it’s appropriate for the experience. (It’s probably not.)
2 | Tractor Supply Company (any)
Some of the most insidious design advice ends up sticking around because it sounds true. Or clever. Or both. I suppose this is true of all bad advice. One particular piece of true-sounding, clever-sounding, and ultimately dangerously-reductive advice that irks me is the trope that compares good interface design to a good joke. You might have seen it in this form: A user interface … continue
When reviewing or critiquing design work, it’s so, so, tempting to see something different…a different word, a different phrasing, a different pattern…and want to “fix” that difference. But making things consistent just for consistency’s sake sometimes leads us to the wrong choice.
Work faster and lose your place less with a big, super-powered clipboard.
If I could nominate one book to be our UX Writing Bible, it would be the Yahoo! Style Guide.
Job one is doing the job.
Some thoughts on producing high-quality design articles that actually get shared.
Wouldn’t it be nice to have a perfectly simple, data-driven answer to that question? “Based on an analysis of 1,000 writing assignments, we’ve found that four reviewers are enough to catch 99.99% of style and usage errors.” Hooray, the answer is four! Have four people review your content and everything will be perfect! Except, no. … continue
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