Clarity Through Content Strategy Professional Development Workshop

Create strategic alignment and accelerate your roadmap with the tools and methods of content strategy.

Example slide showing the VMT framework.

About the Workshop

Ever worked on an unclear project?

Stuck trying to develop messaging for something that makes no sense?

“Redesigning” a website without any clear goals or outcomes?

Sometimes we have to carry on and hope for the best on, but it’s a frustrating way to work.

Good news: There’s a better way. Learn a simple and powerful framework — and key tools — for clarifying the vision, voice, mission, message, targets, and tone of the brands and business units you support.

Who It’s For

mid-level and up content designers and UX writers, marketing leads, design leads of all flavors (e.g. UX, research, service) who want to be more confident about content, brand and product strategists, product owners, product managers, enterprise content strategists, knowledge managers and technical content leads, comms teams at large organizations with consumer-facing brands

Having access to cool and interesting learnings in a small group workshop meant I was able to clearly and methodically learn a framework that can be applied to the workplace.

Evelyn Francourt, Content and UX Designer. Evelyn participated in a 2022 edition of Clarity Through Content Strategy.

Clarity Through Content Strategy

Learn How To:

  • Evaluate the foundations of your digital strategy with VMT Framework: Vision & Voice, Mission & Message, Targets & Tone
  • Navigate content strategy as a discipline and field of study
  • Understand content strategy as a plan for producing and managing your organization’s content
  • Talk about content strategy as a role, job, discipline, and career
  • Describe the common roles and responsibilities of a content strategist
  • Distinguish the many flavors of content strategy, including enterprise content strategy, content operations, editorial strategy, content marketing strategy, and more
  • Find and apply the best tools from content strategy, content design, and UX design to solve difficult content and digital strategy problems
  • Facilitate alignment with the content strategy power combo of content strategy statements and prioritized audiences for your key projects and channels
  • Go from zero to one and build momentum with content strategy in your organization

What You Get

Access to lecture and Q&A recordings, presentation slides, worksheets and planning templates, recommended reading and resources list, bonus material from past workshops

Clarity Through Content Strategy is based in part on presentations delivered at Confab 2016 and Button 2022.

Example slide providing a summary of the Business/Product side of the VMT framework.
The workshop features several exercises to help you understand the difference between types of digital content roles (and how job titles only tell part of the story).
Content strategy becomes easier to navigate and apply with expert guidance on important distinctions like this, between content strategy and content marketing.

Workshop Calendar

Currently-scheduled public editions of the Clarity Through Content Strategy training workshop.

October 2–3, 2023

Monday & Tuesday
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🗡 Clarity Through Content Strategy

Early registration pricing ends August 25.

New York: 11:00am to 3:00pm

San Francisco: 8:00am to 12:00pm
Chicago: 10:00am to 2:00pm
London: 4:00pm to 8:00pm

Add-On: Expert Lunch & Learn

Any company that sends someone to a workshop in 2023 can add a private Q&A or lunch-and-learn session at a discount of over half my usual in-house speaking fee. You could schedule the session before the workshop to help your team map out learning goals, or schedule it for after to add an expert perspective during your after-action planning. Please contact me if you’re interested in this opportunity.

Public Workshop Format

Each workshop consists of two online training sessions lasting four hours each, held on consecutive days. The training is live and interactive, delivered via videoconferencing and an online whiteboard space. It’s a similar experience to an in-person training, except you don’t have to travel and can wear comfy clothes!

A maximum of 20 total participants will be in each workshop; typically fewer.

Learn more about my workshops. Format and timing can be lightly customized for private & in-house training events.

Public Workshop Pricing

Individual$895$695$250No Cost
4 available.2 available.
2023 Pricing table. 4 sliding scale seats and 2 equity seats are available in each workshop.

Private Workshop Pricing

In-house and team training workshops start at $7,500 USD. This provides a significant savings at 10 or more participants, and can be planned to suit your schedule and calendar; for instance, held online on two consecutive Friday mornings, or held in-person as an all-day workshop, or as a 90-minute class that meets weekly.

My workshops scale up and down very well, and large and small groups alike are just fine. Smaller groups afford more time for getting into the nitty-gritty and applying the lesson to a specific challenge or product, and larger groups help you get everyone aligned on tools and methods in one shot to improve the quality and effectiveness of your collaborations.

All Workshops

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About the Instructor

The Writing for Designers workshop is led by Scott Kubie. Scott has been a Staff Content Strategist at Mailchimp, the content strategy practice lead at Brain Traffic, and was the first UX content strategist at Wolfram Research.

He wrote Writing for Designers, hosts the Content Events community and newsletter, and leads the Content Career Accelerator. He is a popular speaker at web, UX, marketing, and design conferences around the world.

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